Google DOOH Event
Google launches data-driven DOOH element as it extends its 'Make the Most of Summer' campaign.
19:37 04 August 2019
Google has launched a new responsive dynamic creative delivered via OpenLoop.
The ads show popular summer-related searches along with results, including star ratings, opening times and map directions.
The full motion creative, which has been designed to highlight Google's Search functionality, is strategically situated on the Old Street Roundabout. It also includes location-specific weather, time and temperature triggers to add extended responsive elements.
Graham Bednash, Director of Consumer Marketing at Google UK, said: “There's something unique about the British interest in the weather and the way we react to summer.
"We love the way this campaign really captures that and shows how Google Search and Maps can help people make the most of it"