13:40 19 June 2009
Iconic fashion designer Jimmy Choo is launching a range of shoes at popular fashion store H&M.
Priced from a mere £30 for a pair of ballet pumps, ladies can get their hands on a pair of Choo shoes which normally cost in the range of £245.
As well as putting its name to bags and accessories in the new range, the Choo brand is also turning its hand to clothing.
A preview of the Jimmy Choo styles for H&M
The name Jimmy Choo has become synonymous with luxury and red carpet fashion, with many styles adorned with jewels and ribbons costing in excess of £500. In the new Choo collection the most fashionistas will have to pay will be £170.
Creative advisor at H&M, Margareta van den Bosch, said of the collaboration: "We adore Jimmy Choo's shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits.
"It's a joy to be able to offer top end designer shoes and bags of excellent quality to our customers, she said.
This is the first time that a designer shoe brand has joined forces with H&M. The luxury accessories company follows previous successful collaborations from the likes of Stella McCartney, Roberto Cavalli and Karl Lagerfeld. Even celebrities Kylie and Madonna have had a go.
"We are privileged to be among the fashion greats who have been affiliated with H&M so far," said co-founder Tamara Mellon.
"Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection.
Men's shoes will also feature in the exclusive collection, which will available across selected stores from November 14 this autumn.
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