How the Internet Has Changed the Holiday Booking Process
The internet has changed a lot of things.
15:12 15 October 2018
It’s made communication between two people on two opposite ends of the earth possible, it’s allowed entrepreneurs the chance to start businesses in their bedrooms, and it’s created work-from-home jobs for tens of thousands of people. What it’s also changed is the holiday booking process, and many people will agree that it has impacted it for the better. Here’s exactly what the internet has done to change the way you book your holidays:
You can book whenever you like, wherever you are
If you have an internet connection and a device that can connect to it, then you have the ability to book a holiday. This is because the internet doesn’t stop working, and digital is, quite literally, 24/7. It’s true; you can use the web to do whatever you want regarding your holiday, from booking it to buying new clothes for it, whenever you fancy doing so.
A positive impact that this has had on the travel industry (or, more to the point, the consumers of it) is that competitiveness has risen, meaning prices have dropped. There are a number of last minute all inclusive holiday deals available at Teletext Holidays for instance, and the internet gives you the chance to research and tap into them all whenever you want.
Customer care is accessible everywhere
You no longer have to head to a travel agent to receive specific customer care in regards to the task of booking a holiday, as it can now be achieved by simply booting up the internet. Nearly all online agents will have a live chat feature installed onto their website, meaning you can get the care and information you need about the holiday booking process whenever you need it.
Consumer reviews sway decisions
Consumers like to see what other like-minded people have to say about what is it they wish to consume. It is for this reason that reviews, from those on travel agencies to those on flight airlines or hotels, have the ability to sway decisions made on holidays like not a lot else can. Such reviews, like those commonly found on Trip Advisor, can be easily accessed using the internet, too, meaning the information that consumers crave can be found within a few clicks.
Brand loyalty is a thing of the past
Before the internet made it so easy to book a holiday or, more to the point, shop around for the best deals, brand loyalty was important in the travel industry. Now, thanks to comparison sites and the ability to weigh up more options than ever, consumers are no longer sticking to one airline brand or travel agent, and are instead using different ones at different times depending on who can offer what.
The internet has made an everlasting impression on hundreds of industries around the world, not least the travel industry, through the way it has changed the holiday booking process.