How to Avoid Landing Page Fails
Landing pages have been a hot topic in the digital marketing world recent years.
11:57 01 October 2019
Their popularity has grown to such an extent that the concept has gained as much enthusiasts worshiping the advantages of using them as opponents who claim that landing pages are overrated and online businesses can go without them. The questions is - who is right?
To tell the truth, both landing pages lovers touting their benefits and enemies have quite decent arguments supporting their position. However, if you go with enthusiasts you may only acquire, probably, a powerful tool. And if you put yourself on the enemies' side you risk depriving yourself of a highly popular online marketing tactic used by millions of digital entrepreneurs.
Truth being told - landing pages can be your marketing weapon only if they are of high quality and converting. The opponents usually arise from those who have not even tried using them or have not benefit from them at all. Landing pages can be a truly efficient tool but you need to take care of their quality, look and content. Therefore, how to avoid landing page fails?
Tips to avoid landing page fails
In order to create landing page you may use a landing page builder or do it right from the scratch. The builder is extremely helpful when you are a freshman in the landing pages creation as it acts like a guide through the whole process. Nevertheless, no matter what option you chose there are some fundamental rules that you should follow in order not to create a landing page of poor quality.
Put all the necessary elements
Over the years the landing pages savvies have determined a set of elements that is an absolute must for every converting landing page. Without them a landing page won’t actually be a landing page. Therefore, never forget about placing there:
- headlines and subheadlines - catchy, short and keywords-focused,
- openly stated benefits of your product or service,
- a call to action (with subscribe or purchase option),
- a lead generation form.
Make sure they all work together fine and are quite consistent. Use them all together in order to create a favourable first impression and inspire trust among the visitors.
Choose a suitable landing page template
Internet is now full of free landing page templates that can be easily and quickly downloaded. However, remember that even the most state-of-the-art landing page template needs some adjustments in order to fully suit your business and your targeted audience. Don't choose it recklessly as the landing page template impacts heavily on the visitors perception.
Make your pop ups valuable
Pop ups are extremely effective in grabbing attention. However, they can be super irritating if they advertise or offer something the viewers are not interested in. If you truly wish to incorporate them on your landing page you should do it but in a smart manner. And that is providing value with them for the users. Use them to give something valuable for your targets such as free resources, a special video or an electronic product in exchange for subscribing. This way you won't get on anybody's nerves and you can extremely increase your conversions.
Take care of quality
The best landing pages are those honest, concise, straightforward and professional-looking. As this is the place where your new potential customers get to know your solution you need to show them quality of your work. If you demonstrate them the high quality on your landing page they will believe that your solution is worth a shot. Keep this in mind while creating and putting the content on your landing page and make it impeccable.