How to Create Instagram Content to Help Your Business Grow?
Instagram is proved to be one of the most valuable platforms for businesses.
17:05 21 April 2021
The secret of its success lies in the impeccable engagement possibilities mixed with superb visuals. On Instagram, a brand can attract and retain the audience, using many factors. Some people even believe that it is enough simply to go for cheap Instagram likes. But the quality of the content remains the most crucial factor, especially with the current level of competition in most niches. Although each brand has to develop an original position, some versatile ideas will help you attract users to your business.
This is one of the most common methods to increase engagement and provoke interest in your products. Create a contest or lottery, where the prize is a production of your brand. You can settle different conditions for winning, but remember to keep it not too complicated. The typical contests are the ones where participant have to:
- Tag their friends in the comments
- Write comments
- Like the last few posts of your profile
- Repost your story or post to their feed
Don’t offer for the contest the cheapest thing you have. It would be better for your reputation and engagement to provide something of mediocre worth from your store. This way, you can drive the sales of other products as well and attract a new audience.
USE SHOPPABLE POSTS
The easier the process of purchase is, the bigger is the chance to close the deal. Luckily, Instagram has introduced the possibility for users to shop without leaving the platform, which increases the potential for businesses to gross more profit without redirecting traffic. Shoppable posts are an option for users where they click on the product and see its price immediately. This small feature also redirects users to the catalog of your production or shopping cart.
Adding a shoppable post option is a great success for brands because this type of post can be promoted with the same tools as a regular post. All hail the impulsive shopping on IG!
BE THE EXPERT
One of the methods to attract the audience's attention to your profile is to become something more than just a shopping page. To drive the interest of the public, show that you are digging deeper and can be considered as an expert in this industry.
In other words, you should share more information with your viewers than just the presentation of your products or services. Introduce educating and interesting content, so your audience will visit your brand page more often. You can also share the production process and give your viewers an understanding of your brand values.
PERSONALIZE YOUR BUSINESS PAGE
This is the ultimate power of social media marketing - brands and consumers connect on a whole new level. Users are interested to know more about you as a business owner. So, with the personal approach to your marketing strategy, you can gain more trust from your customers and, again, show what your brand evaluates. You become the face of your brand, and this is a huge responsibility.
But at the same time, revealing your inspiration, motivation, and position in life, you will attract a like-minded crowd, who will be more eager to buy from you. This factor is secured due to high competition. Enormous offers are making consumers more demanding, so very often, people will rely on the owner's personality along with actual qualities of the product - this is an important criteria of their choice.
To provide you a boost in sales and profile growth, you will have to reach out to your audience. Hence, at least some part of your posts has to be an invitation for discussion. Talk with your followers through your content and encourage them to leave more comments and reactions, thus increasing your visibility and rating on the platform. There are many forms of communication that you can use in your marketing strategy on Instagram:
- Ask questions yourself - and don’t limit your topic range with industry-related content
- Propose your followers to ask question themselves - this can be done in Stories with AMA sticker
- Encourage your followers to share their ideas and propositions to enhance your performance.
There is an endless list of different options to use. Many of them depend on the industry that you occupy and the image you are trying to maintain.
AIM FOR USER-GENERATED CONTENT
A great addition to your content plan would be something that comes from your customers. To repost photos that your buyers make with your product is a great idea for many reasons. But the most important cause of all is that with UGC, you can build up your reputation and provide your potential buyers the insurance of your quality. Besides, many people are creating really good photographs - a hidden talent that is revealed with the development of mobile phones.
MAKE SEASONAL POSTS
The change of seasons also brings us changes in mood, fashion, and new occasions to celebrate and get presents for loved ones. For you, dedicating your content to various events is another way to dilute your content plan and connect with your audience. Creating posts with a certain vibe helps maintain the general mood of the season. The best example that can come to mind is the time of Christmas and New Year celebrations. This is a massive playground for some jolly stories and special offers! The ideas for photographs are practically endless as well!
If you happen to have a physical store, there is a huge content-making idea for you: create a photo-zone, where your visitors can have fun and take some photos for their Instagram. Offer them a discount or a small gift if they tag you on their posts. You will be surprised with how much visibility this practice brings!
Being a well-optimized platform for business, Instagram can withstand many experiments with content. For you, the main task is to calculate the relevance of these experiments and perform them at the right moment. In the current state of competition, there is always a place for some risks to be taken. Good luck!