How To Improve Your Brand Recognition Using Technology
In today's crowded marketplace, consumers have more choices than ever before to buy products and services.
17:29 25 June 2019
Since you are competing against other companies for the same market share, it is important that your brand stands out. What makes matters worse is that people use mental shortcuts to make purchasing decisions since they are bombarded with all kinds of information and do not want to spend a lot of time thinking about every single purchase. With all of this in mind, here are some things you can do to make your brand stand out.
Tell a Story
Most likely, your brand has a story behind it. Tell your customers why you decided to start a company? Is there an interesting story behind it? People love to hear stories since it makes your company more personable. One of the best ways to tell the story is by using AR. For example, Finlandia hired an augmented reality developer for creating a story about how to prepare a cocktail using the product. This way the consumers will have more of a personal connection to the product and they will be better informed about the qualities of Finlandia.
One of the biggest tools we have in order to make an impression on the customers is our logos. Whenever someone sees your logo, they immediately think of your company and the products or services that you offer. To make your logo stand out, think about creating a 3D model for example. Needless to say, the contrast with your competitors will be stark.
If you want people to recognize your brand, then you have to use the same corporate colors on all of your packaging or any materials that you use. If you take a close look at some of the companies that are leaders in their respective industries, you will notice that they use a maximum of two colors, but they use them all the time.
Don't be afraid to do something different
Don't be afraid to do something different. If you go against the current and try something new, you will have much better chances of getting noticed. Also, if you offer something unique, you will also increase the chances of your campaign going viral without all of the costs associated with high volume marketing campaigns. To stay away from competitors consider experimenting with augmented reality since a lot of people are starting to use this technology to make personalized connections with their customers. It is a sure fire way to get the attention of customers and boost your brand recognition.
Whatever you decide to do, just make sure that it is bold and it really resonates with the consumers. Clients nowadays are looking for personalized experiences, and the best way to give them what they are looking for is by using 3D. Whether you use AR technology in marketing and advertising campaigns or you use it to garner lots of press attention, it's a proven method to expand your brand's reach.