How To Optimally Use A Website Marketing Tool
In today’s tech-driven world, there are millions of people who rely on the internet to get information.
22:07 11 May 2019
Think of the possibilities! Surely, there’s someone looking for what you offer. But then again, there are numerous other businesses doing what you do. To attract those people and convince them to stick with your brand, you need to optimally use your website as a marketing tool. Here are effective ways to do it:
Use SEO to Boost Your Organic Rank
SEO can define your business’s success. Incorporate it into your digital marketing strategy and stand out amongst your competitors. Not only will you drive more traffic to your site but you’ll also enjoy increased sales.
Choose powerful long-tail keywords and craft unique content. When done right, on-page SEO can get your site to rank top in search engines and attract more traffic.
Incorporate Visuals into Your Website Design
To effectively use your website as a marketing tool, you have got to incorporate plenty of visual content. This will draw more visitors to your site, and eventually lead to increased sales. Engage them with photos, infographics, as well as videos. According to stats, only 10 percent of heard information is remembered for the next three days. But when a relevant image is included somewhere within that information, 65 percent of the information will be remembered three days later.
Utilizing a video, on the other hand, increases conversions by over 86 percent. Another great way to integrate visuals within your marketing strategy is to utilize grids, banners, and favorites.
Provide For Clear Navigation
Easy navigation is essential for any successful marketing plan. This is because it directly affects the user experience and to a great extent. An attractive website is good, but the architecture of your information is more important when it comes to website design. Remember, people, visit your site for a specific reason, like checking for a product, service, or price. If your site’s layout is unclear and confusing, your bounce rates will definitely soar.
So, ensure that your main menu is simple, visible, and well-organized. This way, visitors will easily find what they’re looking for. In addition, consider utilizing breadcrumbs.
Entice Your Visitors with Valuable Items
When people receive free stuff, they usually feel compelled to stick to your brand. When utilized as an online marketing strategy, this translated to increased conversion rates. However, you should make sure that you only offer them quality items. Give them real value and they’ll develop real loyalty. For instance, giving away a free ebook, video series, consultation, or case study will be of great significance to you and your customers.
Personalize Your Offers
When marketing campaigns are targeted specifically to customer, conversion optimization increases. Through segmentation, for example, you can know that someone is interested in DIY chicken feed. With that knowledge, therefore, you can send them a free guide to this via their email. This way, it will be highly probable that the user will convert since you’re offering them something useful to their urgent needs.
Website marketing reporting tools can propel your business to new profit heights. Use them to complement your marketing efforts. Remember, your website is the best marketing tool at your disposal. Use it well and leverage the most out of your business. Follow the above tips and you’re headed for a big surprise!
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