How to use Instagram for any Business
70% of businesses use Instagram for promotion and sales to date globally.
13:18 16 April 2021
It is a reality - and we need to face it immediately to get into this social media and find the most valuable features to use for your business in it. This article will explore the five most popular ways to use Instagram for driving sales, scaling up, and promoting any business type. With the intelligent and modern Instagram tool, you can make any business much more lucrative with just one social media.
The first one is the most prominent and popular type of business presented on Instagram - shop of physical products. Consumers 17-35 years old rely on Instagram to discover and research new and most trendy products.
Among thousands and hundreds of Instagram shops, you’re going to create a strategy.
It is a real art to the master of how to sell on Instagram! But when you know precisely how to catch the attention of eager shoppers, you will get as many orders through social media as you want.
There are hundreds of thousands of Instagram shops for now: from lingerie to automobile tuning. But there is no one-size-fits-all approach. It always depends on the target audience that is interested in your product.
Service on Instagram
If your business is in graphic design, motion design, any online or offline service, you’d better share your portfolio on Instagram and try to sell here. Thousands of freelancers are selling their services inside social media right now.
There is an infinite niche for selling through Instagram for photographers, music and video producers, and hundreds of other talented people. The main attractiveness of Instagram for service producers is that you can build a community around your activities. Instagram is all about building relationships, so comment on and share photos from your followers. Lots of professionals sell their services right inside social media. They create accounts that are full of their cases, experience, and feedback.
At a basic level, influencer marketing is done primarily for Instagram. It is an exclusive and fantastic thing - influencing business. It has been created right in here - inside the social media. This type of business uses endorsements and product mentions for the payment. But for this, you need to have an account with a dedicated social following and be viewed as experts within your niche. This type of Instagram business works excellent because of the high trust in the influencer, and recommendations from this person work as proof of any promoted brand’s potential.
Don’t forget that standing out in 2013 on Instagram was much easier than today. In 2021, you need to be an extra cohesive and brilliant expert to turn social media influencer marketing into a full-time career.
Cafés, restaurants, hotels
There’s no other type of business for which Instagram is better geared than the public service industry. People spend browsing food images on Instagram five days a year! So offering them to visit any show in the hotel which hosts this type of cuisine is the simplest thing that can be done for this type of business.
Restaurant and café owners love the Instagram influence on their business promotion and use social media wisely to drive hungry people through the door.
Curated feed accounts
This type of business appeared just because of Instagram. People running different accounts as creators curators and earn money just for this. But this type of business is rather tricky in 2021, as you need always be on-trend and work every day searching, creating content, a posting.
Many types of accounts - from meme pages to accounts dedicated to one topic (as vintage, any historical period, or fashion style) earn money for paid promotions through the posts and Stories.
Managers of accounts are extremely busy and receive an insane number of DMs a day, especially if the account topic is widely popular. The audience of the account is active and engaged.
So this is one of the well-constructed and brilliant ways to earn money through Instagram.
If you’re seeking a money-making method through social media, you should get a tool for Instagram promotion and start your business right now, without any delays.