How to Use Twitter to Promote Your Business
14:35 09 April 2021
If you’re an influencer in making or a small business owner looking for ways to promote your business and strengthen your online presence, then Twitter can act as a blessing in disguise for you. But with tons of tweets and retweets flooding the platform every minute, promoting your work might become a little difficult.
But instead of finding shortcuts and making plans tobuy Twitter followers to boost engagement, take out some time to read this article as we’re sharing some useful tips which can help you in providing exposure to your brand on Twitter without spending a fortune!
Hashtags play a vital role in promoting your content among fellow users, so it makes sense that you improve your hashtag game. Apps like Hashtagify help you pick the right hashtags and how many to use them in a tweet. You can even create custom hashtags for your brand to host weekly contests, giveaways, events, or campaigns as these will not only help you in keeping track of conversations or tweets where your brand is being mentioned but also make it easy to share user-generated content from time to time. Taking part in trending conversations will also help in promoting your account and business so keep an eye on the trending hashtags in the explore section of Twitter and watch your followers grow at a faster pace!
Update your profile
Your Twitter profile can act as your business card and plays a key role in forming a great first impression on the potential followers and clients that visit your account for the first time. Besides choosing an appropriate and easy-to-remember handle, you need to upload a high-quality image or the logo of your brand in the profile picture and an updated header image based on the current campaigns, events, or contests you’re hosting right now. While adding your website’s URL, updated contact details and office address is essential, you also need to come up with a witty bio as it represents the beliefs, mindset, and personality of your brand. You won’t feel the need to buy Twitter followers if you actively update your profile and use the necessary hashtags to attract the right audience.
Be authentic and set the right tone
Twitter thrives on meaningful conversations so before you start your Twitter journey, make sure you set aside some days and curate content that not only shows your brand in good light but also puts out some valid points or initiates conversations that are relevant to your industry. For instance, if you provide eco-friendly or recycled aesthetic stationary then tweeting about the high rate of deforestation and wastage of paper can be a good idea. While it’s okay to follow the lead of well-established brands and influencers to rake in more followers, make sure you post original and authentic content consistently and in a tone that best represents your brand to stand out among the crowd. This will help in forming deeper connections with your followers as they’ll get to interact with the person behind the brand.
Upload high-quality content
The fact that you only have 280 characters in a tweet makes it even more important to upload an insightful and high-quality picture or video with your tweet to make sure people get your message loud and clear. Visual assets not only help you in communicating effectively but have also proved to provide three times more engagement on tweets. As people tend to use social media platforms all through the day most viewers use their phones so make sure you optimize your videos and make them mobile-friendly as over 90% of viewers will most likely watch these videos, GIFs, and images on their smartphones. Be it pie charts, links, graphs, educational videos, polls, or fun GIFs, people tend to retweet such content rather than plain old tweets with only text so create some and promote your brand without any hassles.
Tweet at the right time
Once you‘ve planned and curated high-quality content for your future tweets, all you need to do is pick the right time to tweet. With countless social media management apps being launched every day, managing and keeping an eye on the metrics and engagement of your account has become a piece of cake. Do some research and learn about your followers’ online habits by tracking which posts have received the highest engagement. You can also test the waters by posting during different times in a day and see which tweet works the best so you can pick the best time slots for tweeting and interacting with your followers so that the algorithm can also notice your tweets and promote them to new users. You can even conduct polls and ask your followers when they would like you to tweet and include their opinion during content strategy and planning marketing campaigns for your brand.
While there are tons of other ways to boost engagement on Twitter, the methods listed above act as the foundational blocks to promoting your brand and reaping its benefits in the long term. You can try to buy Twitter followers to boost interactions and get popular but it comes at a risk of being blacklisted by the platform and losing credibility. So follow these steps and promote your brand using fair means and do let us know which method worked the best for you!