Instagram Video Marketing Guide for Beginners: Strategies and Features
Videos have become an integral part of Instagram.
11:06 23 November 2020
It now allows users to post video content in their feeds as well as in Stories. IG then introduce Instagram Live, a special feature for sharing videos. Videos can also be used for high-end marketing campaigns, advertisements, and a host of other things. This brings us to the issue of Instagram Video Marketing and its usefulness. What then is it?
Video Marketing is the use of videos to reach out to audiences, get engagements from them, and convert those engagements to sales (in our case through IG). Those that know about it have been using it to drive sales. It is one social media strategy that you need to employ in your business strategy. You can use some trusted platform to improve your Instagram video marketing; click here for info.
Types of IG Videos that Yields Results
It’s not just any kind of video posted on the social platform that will yield results. Successful videos on IG have some special features that make them outstanding. Therefore before putting those videos on the platform, you must decide on what you want as this will inform you on the types of videos to use for your social media strategy.
1. BRANDING VIDEOS
These videos tell the world about your brand and what it stands for. They are designed to introduce your brand, its products, features, and uniqueness, as well as showcase your Unique Selling Proposition (USP) to potential clients.
2. PRODUCT VIDEOS
These videos explicitly enlighten the public about one or two products from your stables. It explains to the public why they may need your product.
3. EDUCATIONAL VIDEOS
These videos aim at the general enlightenment of the public. It may be to make them knowledgeable about your industry, niche, or area of specialization. You might not mention your brand, but people might ultimately come running to you with the relationship you build.
4. TUTORIAL VIDEOS
These sometimes overlap with product videos, but they are different. While product videos deal more with introducing a product, its features, and uniqueness, the tutorial videos deal with how to use a product to get the best out of it. These videos are aimed at ensuring that customers don’t make mistakes while using a product.
5. LIVE VIDEOS
Live Videos are videos made in real-time. These videos usually make people notice you as you appear on their feeds. You can use this opportunity to engage your followers on the platform. Visit this website to learn more IG tips.
The Most Powerful Instagram Features for Businesses
There are many features that you can use to grow your business on IG. These features allow you to reach out to your target audience and also bring them to you. Some of these features are:
Stories is a very good way to reach out to your audience. They last for 15 seconds and disappear after a day. With the proper strategy, you can use IG Stories to reach out to followers. It is estimated that more than 500 million people use Stories, so no one needs to tell you its importance.
Hashtags make users locate you and your posts. When a user searches for hashtags you have used in your post, the Instagram algorithm brings you up in their search, thereby boosting your discoverability. You need to incorporate this feature into your strategy if you have not been doing so.
3. INSTAGRAM LIVE
This is an IG feature that allows you to do a real-time broadcast. This feature helps convey events in life, or any other message you feel is urgent.
Instagram Live shows up in the Story feed of your followers and notifies them immediately. You should use the feature wisely so you won’t lose followers who may feel that you wasted their time.
IGTV offers you more time than Stories. With Stories, you get 15 seconds while IGTV gives you 10 minutes or more, depending on the number of followers you have. You should add this feature to your promotional strategy.
Creating a Strategy for Your Instagram Promotional Campaign
In creating an efficient promotional campaign, there are some things you need to know. You need to know more about your target audience, demographics, what they may likely want, what keeps them entertained, and what ways their attention can be gotten. If you can get this information, you would be better positioned to create a good promotional strategy. Let's look at some key things that can make your campaign a success.
1. MAKE POSTS THAT ARE RELEVANT TO YOUR NICHE
Although you shouldn’t only be making posts about your brand and its products, all the posts you make must be relevant to your industry. If you are into furniture making, you could post videos of exquisite furniture and how they beautify their surroundings. This informs your followers about the kind of business you are into.
2. GET IDEAS FROM FRIENDS AND COMPETITOR
Being a newbie in Instagram video marketing might not be easy. There might be times that you would search for ideas and inspirations on how to create new video content. You have your family and friends to help you out with their ideas. Their ideas can go a long way in making that breakthrough.
You could also take a peep at what your competitors are doing with their promotional campaigns, especially the top performers. This will keep you abreast of the latest developments in your fields and help you adjust accordingly.
3. SCHEDULE YOUR POSTS
You need to schedule your posts and posts at regular intervals if you want to achieve meaningful success. Also, ensure that the posts are of top-notch quality and consistent in meaning.
A quick tip is for you to write out all the posts you want to make for the month and schedule them. You could make posts three times or four times weekly but ensure that you stick to your schedule and if by any chance you are not going to post, inform your followers on time. You can also visit bigcommerce.com to learn more about IG video marketing.
4. MAKE USE OF INSTAGRAM INSIGHTS
Instagram Insights is an analytical tool that is available for owners of a business profile. It tracks your performance and tells you things like how many engagements you got, your followers' demographics, etc.
The beauty of IG Insights is that it tells you where you are doing good and where you are not. With this, you would adjust accordingly. This tool is a fantastic one that every newbie should use.