Liverpool FC New Ticket Buying Tech
Liverpool invests in new technology to transform ticket buying process for fans.
06:26 12 March 2020
The club has revealed plans to overhaul the way fans buy tickets for matches ahead of next season. Investing in new technology and partnering with ticketing-platform SeatGeek, Liverpool aims to simplify the buying process for supporters by putting a more dynamic queuing system in place.
Fans who wish to buy tickets will still need to join the queue. However, they will be notified periodically on the position they are in eliminating the need to constantly monitor their screen. The system will eventually allow fans to apply for single matches so they do not have to join the main queue for big members’ sale.
The changes will be applied ahead of the next season with a soft launch planned for season ticket holders in early April. Sales will then be held in May or June for testing.
Liverpool's Vice President of Ticketing and Hospitality Phil Dutton said: "After listening to fan feedback and following extensive discussions with supporters at our fan forums, we have been making various changes behind the scenes to the way we run our members' ticket sales and the technology we use when welcoming supporters to Anfield.
"We understand how important it is for fans to get the opportunity to purchase tickets for matchdays and we're committed to constantly improving our ticket buying service and overcoming any issues still remaining.
"When considering the ticketing platform, our goal was to work with a partner that could provide world-class, innovative technology, the SeatGeek platform will help make the ticket buying journey clearer and more efficient with better functionality.
"Our supporters will have an improved experience from purchasing the ticket initially right the way through to accessing the stadium, all with the goal of improving ticket availability."