Liverpool FC Virtual Advertising
Liverpool could earn millions through virtual advertising via LED boards around stadiums.
19:29 14 July 2021
Liverpool could potentially make millions through virtual advertising via LED advertising boards around stadiums.
Currently, virtual advertising is not permitted in the Premier League but it has been adopted in a number of other major domestic leagues, including Spain's La Liga, Germany's Bundesliga and Italy's Serie A.
With Liverpool's global appeal, virtual advertising could provide them with a huge scope for revenue growth, which lies in the ability to tailor the advertising message to the different markets that are watching the game on television.
Samson Sport Consultancy founder Sam Arora, said: "This is a very exciting move and one that will prove really valuable to all of our clients,"
"SG’s expertise in regionally-targeted virtual advertising provides a huge opportunity for our clients to maintain and build revenues from sectors such as the betting markets which, in some cases, is currently lost to them due to domestic regulations.
"The new alliance will also offer all the brands we work with a fantastic opportunity to specifically target their key markets."