Liverpool Multi-sensory Event Planning Platform Launched
Liverpool launches new multi-sensory platform designed for planners who want to experience the region from anywhere in the world.
07:00 12 October 2021
Liverpool Convention Bureau has launched a new multi-sensory platform that offers fully immersive virtual tours of the city region and key event ventures. The platform from Hyybab enables event planners to virtually experience the region from anywhere in the world.
Using the platform, corporate and association event planners will be able to explore the Exhibition Centre Liverpool, The ACC Liverpool's Group's event campus and the M&S Bank Arena. A specially curated selection of sensory experiences that convey the city's heritage and culture would be showcased.
Jenny Jensen, head of business tourism at Marketing Liverpool, said: “As an alternative to visiting in person, the option to give event planners a whole experience, not just on a screen, is hugely beneficial to us.
“Our international bidding team sees this as a brilliant unique selling point. It enables potential global clients to see Liverpool at the very first stage of a bid. We can now forge ahead with our bids when planners have not yet had a chance to set foot in our city.”
Adrian Evans, assistant director, conference and exhibition sales at The ACC Liverpool Group, said: “Showcasing our venue and iconic city without the need for travel will not only provide added flexibility for our clients, but is also a sustainable, innovative alternative to in-person site visits.
“The past 18 months have made in-person site visits challenging at best and virtually impossible for our international clients. Hyybab will be an invaluable tool for the team and will provide all the engagement of an in-person site visit without the need for unnecessary travel – perfect for planners looking to envision their event and explore the flexibility of our campus and the wider city.”