London Travel Tech
Aviation analytics firm Cirium acquires Migacore, a London travel tech startup.
10:46 16 March 2021
Migacore, a London-based travel tech startup has confirmed that it has been recently acquired by Cirium, an aviation analytics firm to help scale up its capabilities.
Kevin O’Toole, Cirium’s chief strategy officer, commented: “The airline industry has been experimenting with new sources of demand data for some time, but the pandemic has now made this an absolute necessity. Past booking patterns today give virtually no guide to current demand.”
“Migacore is not alone in looking for new demand signals, but it really stands out. Their airline partners were clearly impressed with how the team had taken time to understand and integrate with the highly automated workflow around Revenue Management. And we were impressed too.”
“Integrating our forecasting capabilities into the Cirium portfolio will bring forward the new model that the market has needed for some time, allowing airlines to better forecast the intent to travel.
Abheer Kolhatkar, Migacore’s CEO and co-founder, said: “Ultimately that means better matching between market demand and the airline offer, which should be good for travellers and carriers alike.”