London Virtual Production Studio Largest in UK
MARS VolumeTM, the UK's largest independent virtual production facility, opens in London.
20:26 12 August 2021
MARS VolumeTM, the UK's largest independent virtual production facility, has officially opened its doors to content producers. Located in Ruislip in West London, the purpose-built studio features camera-tracking technology combined with powerful graphics servers and cutting-edge video game engines.
Built by Bild Studios, MARS VolumeTM, aims to be recognised as a centre of excellence for research and development into VP technologies. It offers 3D environments that are created prior to the shoot and then live-rendered from the camera perspective and mapped onto LED screens. This technology allows directors to instantly change background environments from a tablet while filming.
David Bajt, MARS and BIlD co-founder, said: "Virtual production is an expansion of the traditional filmmaking playbook enabling studios to pursue greater creative experimentation while controlling the time and cost of production."
"At Bild, we have nearly two decades of experience working with tracking technologies, real-time content pipelines and the latest display technologies and our team has been instrumental in exploring and developing VP techniques already since 2016. The opening of MARS represents the next logical step forward for creative leaders in film, high-end episodic TV, gaming, advertising, music, fashion and other creative industries.
"Following our successful pilot of MARS 1 in 2020, it has become increasingly clear that the market appetite for Virtual Production has rapidly accelerated over the last year of the COVID-19 pandemic.
"MARS provides a full-service boutique solution for virtual productions, offering a competitive advantage to both traditional and disruptive content creators, across projects of all sizes and budgets. This new permanent facility offers the very latest game-changing real-time VFX production tools and technologies, with the option to create a 270-degree in-camera LED screen up to 38.5m, a 176 m2 out-of-camera ceiling LED screen and a 1400 m2 facility."