Man U Plan to Boost Chinese Fan Base
Manchester United reveals plans to boost fan base in China.
20:36 13 January 2019
Manchester United is taking steps to ensure that they win more fans in China. It is set to open a string of ‘entertainment centres’ in the heart of some of China’s busiest cities, including Beijing, Shanghai and Shenyang. The facilities, which will open by the end of 2020, will feature state-of-the-art technology, merchandise store and restaurants.
United's Managing Director, Richard Arnold said: “We’re very excited to be partnering with Harves on the Manchester United Entertainment and Experience Centres concept, offering our millions of Chinese fans the chance to experience the club in a new and innovative way.
"We first visited China in 1975 and we’re proud to have seen our fan base in the region grow and develop their passion for United over the years.
"This new concept will allow them to get closer to the club they love.”
CEO Bo Zhang said: “Harves is honoured to partner with Manchester United and bring our property development expertise in the creation of these centres.
"They were the first club to broadcast games in China and I can remember setting my alarm to watch the best players in the world play.
"We are excited to bring the rituals and emotions of the Manchester United experience to the youth in China, capturing what it feels like to be a member of this elite club."