Manchester Britainâ€™s e-Commerce Fashion Capital
Manchesterâ€™s collaborative spirit has created one of Europeâ€™s most connected business environments that has reinvigorated its clothing industry.
22:10 21 May 2018
Manchester has successfully transformed into Britain’s e-commerce fashion capital, thanks to its reputation for excellence in e-commerce.
In the last 10 years or so, a range of clothing companies, including Missguided, Boohoo, PrettyLittleThing and Lavish Alice have begun to create a huge name in the world of fashion. Experts say that this was largely due to efforts in making Manchester the UK’s largest technology hub outside London and for its reputation for excellence in e-commerce.
Tim Newns, chief executive officer of Manchester’s inward investment agency MIDAS, said: “An e-commerce powerhouse which employs more than 9,000 people in over 30 businesses, eBay recently reported that Greater Manchester has the largest concentration of small online businesses in the UK.
“The city’s collaborative spirit has enabled us to create one of Europe’s most connected business environments and reinvigorate our clothing industry.”
Speaking last year, Mark Leach, head of e-commerce at Missguided, added: “In 2015, the British Fashion Council estimated that the UK fashion industry was worth £28bn a year, contributed £50bn to the UK economy and employed nearly 900,000 people.
“Technology is driving a new wave of retailer and as a burgeoning e-commerce hotspot, this has enabled Manchester to lead the online fashion industry and cater for hungry fashion consumers.”