Manchester City and Roblox Partnership Creates Metaverse Experience
City becomes the first premier league club to launch experience on Roblox.
14:25 20 July 2022
Manchester City has partnered with Roblox to launch the metaverse experience. City, the English soccer champion, has officially become the first Premier League team to launch a club experience on the platform.
Prior to the launch, Citizens have confirmed a partnership with Sony for the development of new digital fan experiences, including a virtual recreation of the club's Etihad Stadium.
The launch of 'Blue Moon' follows City's first item release on Roblox marketplace in May of scarves celebrating the team's 2021/22 title win.
Nuria Tarre, chief marketing and fan experience officer at City Football Group (CFG), said: “Manchester City continues to embrace the latest technologies to enhance experiences for our fans across the globe – both physically and in the digital world, exploring new and exciting ways to engage and entertain our fanbase,”
“Another first for the club, this collaboration aims to inspire the next generation of fans and we look forward to delivering this innovative new experience on Roblox and bring the Premier League trophy into the metaverse.”
Lisa Parfitt, co-founder of The Space Between, added: “World Rugby’s ambition to break new boundaries in women’s rugby really matches the challenger mindset of our agency. With women’s sport in our DNA we’re excited to help deliver rugby’s biggest family gathering this year.”