Manchester City Connected Scarf
Smart scarf for Manchester City fas measures heart rate, body temperature and emotional responses.
12:56 02 August 2022
Football fans who are looking for technological advancements that can enhance their match-day experiences may get the chance to take advantage of a smart scarf, a gadget equipped with a biometric sensor that measures heart rate, body temperature and emotional responses.
Select Manchester City fans will be offered the smart scarf next season. The latest in wearable technology integrates a biometric sensor into the fabric that sits discreetly on the neck. The Connected Scarf captures the body's bio-signals throughout a match.
Ashley Marusak, the Global Sports Marketing Manager for Cisco, which helped develop the product, said: “In our work with City over the past few years, we’ve continuously looked for ways to connect fans to the sport they love, on another level,”
“The Connected Scarf is an exciting project for us to pilot together, as we seek to better understand and measure the ups and downs of football fandom and how the game impacts supporters not only emotionally, but physically as well.”