Manchester Social Tech Communications
Sector specialist Sara Donnelly to lead Social's newly established tech communications practice.
18:30 23 June 2021
Social, a Manchester-based firm, has recently launched its tech communications practice with the appointment of sector specialist Sara Donnelly.
Sara has more than 16 years of practice experience in PR and communications and more than eight years of direct experience and knowledge across the technology and digital sectors. She previously worked with a number of tech firms spanning a broad range of sectors, including services providers and digital start-ups.
Sara said: “The technology ecosystem in the North is incredibly vibrant, with innovators, incubators, accelerators and investors all collaborating to deliver pioneering digital products and services that will help place the region on a global stage. It is no surprise then, that the North West was recently identified as the perfect breeding ground for tech start-ups, scale-ups and unicorns.
“At a time when the Northern tech sector is flourishing, standout communications are a critical success factor for tech firms in achieving their growth ambitions in what is an increasingly competitive market. That’s why I’m delighted to be leading this new division of Social as we aim to become the PR and communications partner of choice for tech right across the North.”
John Quinton Barber, founder and group CEO of Social, added: “Hot on the heels of new divisions for Net Zero and ESG communications and an office in Liverpool, a technology communications practice was the logical next step for Social. The market is growing fast and in Sara we have the ideal leader to seize this opportunity. Her blend of sector expertise, experience as a comms practitioner and passion for the burgeoning northern tech scene makes this a hugely exciting prospect.”