MTV Play Launches in UK
MTV launches own subscription-based streaming service app in the UK.
16:38 11 February 2019
MTV Play has officially launched in the United Kingdom, parent company Viacom International Media Network has confirmed. The service, which costs £3.99 a month, comes with a 30-day free trial and is available to download on iOS and Android.
Arran Tindall of Viacom said: “Our major distribution partners such as Sky, Virgin Media and BT do an excellent job of bringing MTV to younger audiences across the UK, but we know there is a segment of younger potential MTV fans who sit beyond the basic pay TV bundles.
“MTV Play puts the full MTV content experience directly into the hands of young people for the first time in a way that is accessible and affordable.”
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