Netflix Hit 2018 Target
Netflix hit 9.78 million subscribers by end of 2018.
14:33 01 January 2019
The number of Netflix subscribers in the UK will be more than what Sky’s satellite TV has by the end of 2018 as Britain’s love affair with streaming services keeps growing.
According to consultancy Ampere Analaysis, Netflix UK will have 9.78million subscribers by the end of 2018, putting it ahead of Sky, which has dominated the market as the biggest pay-TV service in the UK for almost three decades.
Sky UK’s satellite subscriber base has been slowly shrinking for the past years and it is expected to lose 55,000 paying customers this year.
“It does indicate the growing power of subscription video-on-demand services that Netflix has managed to achieve greater household reach in the UK than one of the most successful satellite TV companies in the world,” said Richard Broughton, an analyst at Ampere Analysis. “Of course, although Netflix’s subscriber numbers look large, the other factor that needs to be taken into account is revenue generation. Netflix makes just £7.99 a subscriber; Sky makes on average almost £50 per subscriber per month.”