New Live Streaming Platform from Microsoft
Mixer, Microsoft’s live streaming platform, offers an alternative to Twitch and YouTube.
21:13 08 November 2018
Microsoft is now ready to battle Amazon’s Twitch to win the hearts of game streamers with its own livestreaming platform called Mixer. Its strategy to increase its users is to provide streamers with a clear path to earning money with their channel.
Mixer has recently launched a pack of new features designed to promote more ways to get more users to interact on the platform and provide streamers the tools they need to thrive financially.
Popular streamers are able to make money by establishing their own communities on platforms and engaging directly with their audience.
Previously, video game streamers rely on monthly subscribers and donations for revenue. However, in April 2017, Twitch introduced a virtual currency called Bits, which gives players an easy way to donate to multiple streamers in smaller increments.
Mixer hopes to make itself more attractive to gamers by launching two separate virtual currencies. Its users can passively earn “Sparks” by streaming or watching streams. They can then use Sparks to trigger special chat interactions, which include simple games, GIFs, animated stickers and other effects that appear over the Mixer stream overlay. The second currency is called Embers and will only be available for cash purchase. It can be used to tip streamers directly.
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