Online Streaming Giants Gather Pace
Amazon, Netflix, Disney and Apple fight to survive in the game of online streaming.
21:14 04 November 2019
Some of the biggest names in the entertainment industry are now joining the bandwagon and launching their very own online streaming service. In the coming months, viewers will have more options other than Amazon and Netflix as Disney+ is arriving in the UK in 2020 while Apple TV has launched its service on Friday 1 November.
Apple TV debuted with a number of big-budget original shows in the hope of increasing its sign-ups. Its launch slate includes Jennifer Aniston and Reese Witherspoon’s The Morning Show, Jason Momoa’s fantasy drama See and sci-fi adventure For All Mankind, scripted by former Star Trek writer, Ronald D. Moore.
Apple has been a leader in the technology sector. However, earlier this year, it was revealed that sales of iPhones were slowing. Its desire to stay at the top could have influenced its decision to enter the streaming business.
Shona Ghosh, senior tech reporter at Business Insider, said: It’s ambitious for a tech company that isn’t really known for providing content itself to try and commission shows.”
“Apple knows it has a lot of people that buy iPhones, iPads and Macs. Also, there’s Apple Music.”
“So because it knows it has trust as a provider of that stuff, it’s branching out into shows and thinking it can really add something for the people that buy their devices.