Pammy new face of M.A.C
09:30 02 April 2005
Pamela Anderson is set to become the new face of M.A.C. make-up.
The former 'Baywatch' babe will front a Viva Glam V lipstick campaign, which is aiming to raise funds for HIV and Aids sufferers.
The blonde beauty, who contracted Hepatitis C after sharing a tattoo needle, will also act as a spokesperson for the company's Aids fund-raising events.
She said: "Viva Glam V is a great campaign to be involved with. I feel privileged and empowered to help raise funds and awareness of the importance for getting tested.
"After being diagnosed with Hepatitis C, I knew the importance of knowing your status. Only then can you make informed and wise decisions for your health and life."
Proceeds from the M.A.C. Aids Fund are distributed to organisations worldwide that provide direct care services to sufferers.
Other celebrities who have fronted the Viva Glam V campaign include Christina Aguilera, former Culture Club singer Boy George and Missy Elliott.
As well as the M.A.C. campaign, Pamela is also a passionate spokesperson for animal rights group People for the Ethical Treatment of Animals (PETA) and recently caused a stir after she refused to get into a lift with a woman because she was wearing a fur coat.
Pammy had been launching her new cruelty-free clothing range at the lavish The Palms hotel, in Las Vegas, when the incident occurred.
PETA spokesman Dan Mathews said: "The elevators were filled. Pam waited patiently with Dennis Rodman and Stephen Dorff as elevator after elevator went by, filled to capacity.
"After 10 cars came and went, one finally stopped with two people inside, but one of the women was wearing a fur coat.'Going down?' the woman asked, to which Pam replied, 'Yes, but not with you, lady. Get rid of the fur.' "
(c) BANG Media International