Personal trainer Instagram Tips and Tricks
The personal trainer industry is growing at a rapid pace.
10:55 29 December 2021
As a result, the fitness market has become more accessible to anyone who wants to be involved in it. This entails more opportunities for people to start their own business as Personal Trainers. Consequently, the popularity of Instagram among Personal Trainers is also on the rise. Instagram can help personal trainers attract new clients and keep their current ones, which is why so many trainers have jumped onto this social network platform. Below are some tips and tricks you can use to expand your presence on Instagram:
Create high-quality images
One of the most critical aspects of creating content for social media platforms like Instagram or Facebook is making sure that everything put out by your account looks professional. People are going to want to invest their money with someone who takes their business seriously and not with some guy who just wants quick cash. This is why you need high-quality images that can draw potential clients in so they can learn more about your services or what you do as a personal trainer.
You should also use hashtags on Instagram so many other users can see your posts on this social media platform. The more eyes you manage to get on your content, the better off you will be. Ensure that all the pictures posted either on Instagram or Facebook have something to do with fitness training or any related topics like nutrition; these are great tags gaining traction on social sites like Facebook and Instagram.
Another tip recommended for personal trainers on Instagram is to post pictures of yourself at the gym training clients, as this can be a great way to promote your business. In addition, it's often ideal for trainers to have informational pages or blog posts on their website that contain resources such as informative infographics about fitness to share those over social media from time to time.
Take advantage of Sponsored Posts
Suppose you're wondering how much a personal trainer makes on Instagram, well. In that case, the answer will depend on many different factors, including your clientele’s geographical area and whether or not you have any current contracts going with major fitness brands. However, if you want to earn some extra cash through your online accounts but are not exactly sure how to do it, you might want to consider taking advantage of sponsored posts. These are opportunities for you to get paid by a particular company or brand if your post includes them in some form or fashion. If you can get at least one or two of these opportunities each month, then the additional income should help supplement your current earnings and help take things up a notch.
Create a habit of uploading content
If you're not sure what to post on Instagram or how to utilize hashtags properly, ne useful tip for personal trainers is creating a posting schedule. This helps take some of the guesswork out of social media and allows you to upload helpful posts more frequently without worrying too much about burning yourself out. Also, if you don't already have an editorial calendar for your website, now might be a good time to look into it so you can easily keep track of what you need to be posting for your online accounts to remain active, especially if they are linked back to clientele in some way.
Pursue long-term traction
Last but not, another one of our favorite tips for personal trainers on social media is to focus on long-term traction. You won't be able to go viral overnight or make a ton of cash through sponsored posts, but by consistently working at it and providing high-quality content, you can slowly accumulate an audience that trusts your information and wants to see more from you in the future. Remember, it's better to upload once per day than ten times in one week if that following week no one is checking out your page; this helps prevent burnout and increases the chances of someone stumbling across your post and becoming a client down the line. If you’re a personal trainer looking to promote your business to your online followers, this promo package can help you. Maybe that can help you in gaining more traction.
Focus on creating friendly relationships
When posting anything related to Instagram fitness hashtags, another critical tip we recommend giving out as much as possible is to contact other Instagram users if they are promoting something you think would be beneficial to your clients. You can make some great new connections this way, and it's also a good way of showing others that you're not just in it for the money but also want to help people out whenever possible.
Besides Instagram fitness hashtags, another one of our favorite social media sites is Twitter which allows you to post short blurbs of 140 characters or less on almost any topic under the sun.
The best tip we can offer personal trainers interested in using Twitter is always to be aware of trending topics so you can find posts related to your industry and promote yourself. If there is something big happening nearby involving fitness professionals, try attaching yourself to it in some way to get your name out there and start making connections.
Always add value to the conversation
Suppose you're serious about using social media for personal training. In that case, another great tip we want to mention is always to be sure to add value to the conversation whenever possible. This means responding or retweeting things that people post directly related to personal training and fitness and tweeting valuable information yourself, which could help turn a potential client into an actual one. Share knowledge and resources whenever practical and try not to focus too much on selling something unless it's relevant at that moment.
So that's all for today, but before signing off to enjoy the rest of your day, be sure to keep in mind that if you're serious about becoming a personal trainer, then there are many ways you can market yourself online via social media.