Recovery Of The Festival Industry Post-COVID
The pandemic has hit the festival industry tremendously.
18:54 06 February 2021
It has been almost a year since COVID-19 became a huge disaster and affected many people. Everyone is looking forward to a bright future.
But today, there have been signs of recovery and even innovation. Below, you will know about how the festival industry set a comeback. Continue reading below to be aware of these changes, and find out more about the recovery of the festival industry post-COVID.
Festivals Are Done For Because Of The Pandemic
Everyone knows that festivals are an engaging way for glorious heritage, history, and traditions to be celebrated. They are supposed to share unique occasions and feelings with loved ones. In order to bring structure to social lives and to interact with families and experiences, they play an important role.
To explain it, there are no other words: good music, being with your friends, drinking, dressing up, being outdoors, meeting people, laughing, enjoying life! But because of the pandemic, it is all gone.
Early Effects of COVID-19 on the Festival Industry
Both event and festival organizers had a turn-around in their lives when COVID happened. Many people lost their jobs. A lot of events and festivals were canceled. At this low point, many events and festival organizers focused on surviving financially and managing cancellations.
Feelings of disappointment and anger increase as more individuals in their communities become affected by event and festival cancellations caused by the pandemic. They have a lot to benefit from displaying acts of support to festival and event organizers.
Many people who had tickets already contributed to the festival either the whole ticket price or a part of it back. This has enabled the organizers to meet until 2021 to hold on.
It soon became clear that the 2020 festival season was a hopeless case, given the government's declaration of the lockdown, social distancing guidelines, and the suspension of mass gatherings.
Several festivals have also been postponed for the year 2021. Everything that happened was unexpected, no one did not assume that it would come to this low point where social distancing became a norm.
Though, this does not take away the heart of a festival. You should also bear in mind the power of celebrating with friends, family, and culture. It brings a connection and a link with everyone else.
How It Affect The Festival-Goers
Many music fans are currently optimistically looking forward to what 2021 could bring. The coronavirus pandemic has canceled last year's festival season and made live concerts socially distanced shows outside of lockdown.
If you are an enthusiastic 'goer' to events and festivals, you can consider virtual festivals. Even if you are staying at home, you can still develop skills, partake in festivals and events, or join some group activity.
As long as you have a good internet connection, you can attend virtual events and festivals that you can attend from anywhere. Without ever setting foot outside, you can enjoy these events and festivals, in the comfort of your home and also it can guarantee your safety.
Working Through Festivals
Mass meetings are banned in many countries as social distancing becomes the rule. Though, technology can allow online event experiences to be offered by some organizations.
For electronic music festival organizers, there are digital marketing techniques that you can use to maximize your revenue. What is the secret to letting these participants go back year after year to your events? In order for you to stand out from the rest, you must have quality tools you can use along with your event.
The key is to use an online ticketing platform. One such platform is an Eventbrite alternative you can try. Not only is it a site to sell online tickets, but you can also create events as well with the excellent features they provide. They also have ticketing methods that provide a lot of payment methods.
Additionally, they have innovative features to make sure that your event will go well and it is an easy management software tool.
Do not forget that the main goal is to create a unique and unforgettable experience, not only for you but also for the attendees. You can manage your guest lists in bulk and encourage them to invite their friends over by rewarding them with cashback.
This can increase your revenues by at least twenty percent. Most people trust the recommendations by their friends or family, which makes them give it a go as well.
Hope Is Not Lost
It is important to highlight that there is a good thing in the world that will lead to the restoration of festivals at present. Vaccine testing is increasingly growing, for starters, with the government putting millions behind studies and trials.
This is probably the world's most important thing right now. Having a trustworthy and effective vaccine would make it easier to get back to normal.
While for some countries, with the proper rules enacted combined with the law-abiding citizens, they manage to eliminate the virus from their country and be COVID-free.
An example of this is New Zealand. Thanks to the country's good handling of the coronavirus outbreak, a large number of people in New Zealand have been able to attend a variety of non-socially distanced gatherings over the New Year. Look at these festivals which brought huge audiences to New Zealand. The festival industry is slowly recovering in its own way.
Rhythm & Alps celebrated by having 10,000 people on its 10th anniversary. It also concluded for three days, in a resort town called Wanaka. Northern Bass also joined in the fun, too.
They celebrated their tenth chapter in Mangawhai that took three days and three nights. This pandemic would inevitably fade off, as with what happened with others. Events and festivals can be an essential part of recuperation as it happens.
Festivals and activities contribute to the sense of place of individuals and their sense of culture, all of which would need to be encouraged following the COVID-19 pandemic.
More and more medical breakthroughs are also now getting introduced each day. To stop the transmission of the virus and flatten the curve, vaccines and treatments are being tested out.
All this is happening as the number of cases falls day by day, and the world's first signs are already beginning to switch to normality. More or less, many people around the world are hopeful that festivals will return in 2021 with a boom, as many parts of different industries plan to reopen.
For those countries who had already recovered, that is a good sign. Other countries, hopefully, will soon follow. In no time, festivals will be back and everyone will be celebrating once again.