10:29 25 March 2011
Sylvester Stallone is set to launch his own mens clothing line, inspired by his roles in Rocky and Rambo.
The 64-year-old actor's range of clothes, called Sly Inc., will aimed at men between 25 and 40 and will include jeans, shirts, outerwear and even fragrances.
The star told Men's Health Week that he became interested in fashion between shooting the Rambo films, when he lost so much weight he couldn't find clothes to fit him:
"I thought the time is now. I've lived a life where I know what has worked and what hasn't worked.
"Clothing is the first step to building a character. I hope that what worked for me will work for others.
"I really believe I have an understanding of the male psyche on all levels."
Stallone's business partner and president of Sly Inc., outlined the actor's inspiration:
"Rocky at the end of the day is a love story."
"While Rambo showcases the other side of masculinity, he's a loner. So the line will offer looks for "the rebel and the gentleman."
Stallone's premium brand collection will be available in department stores next year.
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