Seven Ways to Successfully Market Your E-book Online
The world is continually evolving due to technological advancements.
11:40 05 June 2020
Before, everyone used simple gadgets and tools to do daily tasks. But now, with the latest technology and advanced research, many operations have become digitalized. For example, people use E-commerce, E-mails, E-cigarettes, E-gifts cards daily.
Similarly, just as we love reading a hardcover book, they are now launched in a digitalized version. That means e-books are now becoming a more popular form of book reading. E-books are in a digital format that we can read on a computer or any handheld device. From a business point of view, an informed customer is a loyal and most lucrative partnership that a business can enjoy. However, finding such loyal customers is challenging. E-books can help a company attract potentially informed customers while educating about the product or service to potential leads. They are virtually accessible from anywhere that means no matter where you are, you can read an E-book without having a physical copy with you.
Besides these features, you can promote your E-book on multiple channels like online websites or social media platforms like; Facebook and Twitter. Creating an e-book sounds a fantastic idea, but in reality, you need a professional company to create it for you. That way, you will have a perfect product on your hand to launch it in style. Companies like Designrr are an expert at creating e-books since they have an advanced E-book creator software to produce your e-book in just two minutes.
Moreover, such professional companies can design your E-book in an interactive way with which readers can provide feedback and comments. Using E-book for marketing purposes is a powerful strategy that guarantees fast results as well as quality leads for future customers.
Creating an E-book is one part; the other part is to market it successfully online.
Following are some of the ways you can market your E-book online:
- Create a Blog
Creating a website and writing your blog is a suitable and fast way of marketing your E-book online. A blog gives your E-book a platform through which you can engage with your audience and display your writing. Once published, your E-book can also drive relevant traffic to your website. Ensure that you enable the comments section so you can have feedback to improve your writing further and encourage reader engagement.
- Consider Giveaways
Consider a free giveaway a part of your E-book for promotion, and this will help to grow your reader's list and sell more books. You do not have to give the whole book, just a part of a series that attracts a reader for more. You will see how amazingly well your readers' list will grow and establish you as an authentic writer.
- Go Social
Use social media as a medium to market your e-book. Sharing a part of your e-book on social media platforms will let the readers know where they can have the next section or newest addition. Make yourself available by engaging your readers on multiple platforms to increase valuable audience info. Share a link on Twitter to your blog about a new book review or offer insider info on Facebook. The opportunities are limitless.
Advertisements are a suitable way of reaching your targeted readers and let them know there is an E-book available that shares their interest. Whether using Google or Facebook ads, you need such a network to reach your niche readership. However, spending money on ads only if you are serious about making your E-book known. If you just enjoy writing and want to share your written content with people, do not consider ad marketing. Nevertheless, paid advertising is a super effective method of marketing your E-book online and reach a relevant audience.
- E-mail Marketing
If you are an owner of a blog or a website, then you might have e-mails of people who have visited in the past. Leverage that information and use the email-marketing technique to promote your E-book to readers. Send out regular e-mails to keep the readers posted about the progress of your work and keep them engaged. If you play this card well, readers will be excited to buy your book as soon as it publishes.
- Keep Affordable Pricing
You must have put much effort into writing your E-book and want a suitable return for it. Many authors make the mistake of pricing their E-books high this makes even the most avid reader avoids purchasing it. Pricing your E-book at an affordable rate is essential, as it provides readers with a reliable source to gather information. Do not try to undercut your competition. Instead, do a price- match.
- Sell On Amazon
Amazon is a suitable marketplace to sell your E-book to several readers. Amazon has features that allow you to reach your targeted customers with ease. Leverage the features of Amazon to market your E-book online and reach the audience you see fit.
The points mentioned above are some of the most suitable ways to market your E-book and reach your targeted audience. With the benefits of utilizing your E-book, you can use it as a powerful marketing technique. Not only your existing customers will find it useful, but you can attract new prospects also. Create your E-book and place all the relevant information you have about the topic you desire and use these online marketing techniques. You will see a fantastic generation of leads through these ways.