Should You Build a Gaming Website on Your Own?
Games have become immensely popular in the last couple of years, with more and more players getting in the forte.
12:20 07 October 2020
Savvy entrepreneurs have noticed this, and it’s only natural to want to get into the market. If you’re one of them, stick with us till the end to get a clearer picture of how to get your own gaming website going.
Basic Steps to Take Before Creating a Gaming Website
Before even thinking about creating a full-fledged website, you might want to start promoting your brand.
Many popular websites have begun as gaming channels on YouTube, Twitch, and other similar platforms. Start small but think big. One more reason you should be doing this is because a channel is much easier to maintain.
Until getting your website up and running, take this time to learn some web development when you’re not streaming or editing videos. It’s a fun way to get things going if you don’t have the necessary experience. Once your web development skills are up to the task, find a reliable webhosting service for your budget.
Starting Tips on Building a Gaming Website
Find a good platform to start off on. Most people choose the popular ones such as Wix, SquareSpace, and WordPress.
However, keep in mind that if you want to create a niche website, you might need to consider a platform that’s built specifically for your needs, so you won’t have to fiddle around too much with custom themes and code.
Doing so will reduce your workload considerably. Also, keep in mind to target a specific gaming niche. For example, when it comes to iGaming, a platform like Springbuilder is much better optimized than using WordPress with all sorts of plugins. In any case, search for a reliable platform with great reviews that targets your specific niche.
Getting the Visuals Right
So now that you have the code and the front-end set up, you’ll want to create a cohesive brand identity. Sure, you’ve used the logo in your streams or YouTube videos. But one logo isn’t enough.
You’ll need to create an entire brand manual by which to guide your visual identity. This part is much easier said than done if you’re working alone. While you can work alone when it comes to building the website with a reliable platform, we really recommend the services of a design agency for this task.
Write Engaging SEO Copy
With so many gaming websites currently on the internet, it can be hard to attract newcomers organically.
Fortunately, learning how to write good copy is a lot easier than designing and building a brand identity. This is one thing that you could definitely do on your own with enough time and patience.
Read as many books related to this subject as you can, and always look for websites specialized in SEO tutorials. Otherwise, you might find yourself needing to shell out a lot more money for advertising than you’d need to if your website copy was compelling.
Place Ads on Your Website
Yes, we know. Ads are annoying and they can get in the way of the user experience. However, they’re a necessity if you want to offer visitors free access to everything you have to offer.
Other options include getting sponsorships or asking your users to subscribe for premium access. However, when you’re just starting out, not many people will be willing to pay for articles and information that they think they can find elsewhere. So until you’ve built a worthy reputation, sticking to ads is a necessity.
The Bottom Line
Can you build a gaming website on your own? You could, but it takes some effort and research. The best approach is to have an entire team specialized in each aspect of website building.
Nevertheless, if you can’t afford a team, doing things yourself is achievable as long as you find a good platform and have enough patience to put in those long working hours.