Simpatica, Manchester's New Ticketing Website
Ticket search and comparison site TickX gets new website from Manchester agency Simpatica.
10:07 31 October 2022
Manchester agency Simpatica has delivered a new website for TickX, a ticket search and comparison site backed by BGF, Ministry of Sound and 24hayMarket, to reflect its position as a major player in the events and entertainment industry.
The site, which shifted focus from B2C sales to B2B in 2020, now powers some of the biggest theatrical shows in the world on the West End and Broadway - including Magic Mike, Harry Potter and the Cursed Child and 2.22 a Ghost Story.
To reflect the brand's innovative capabilities, Simpatica delivered a revised colour palette, style guide and an 'X' motif. It also animated the website extensively to reflect the dynamism of the firm's technology in enabling 3P ticket sales and branded experiences.
Beth Aspinall, the firm's innovation director, said: “We wanted to create a new website and shop front for TickX, showcasing our technology and taking inspiration from leading fintech and martech companies. Simpatica listened closely to our brief and created a visually gorgeous, intuitive website rich in design elements. The team were talented and worked closely with us addressing the brief and feedback, but also bringing a lot of ideas to the table."