Many international tech and fashion companies have joined the â€œsmartâ€ denim bandwagon.
17:57 15 May 2017
A recent international fashion fair in Paris has showcased different wearable innovations made from denim fabric. These include a waterproof jacket with sunscreen bands, jeans that keep your body temperature stable, and clothing that track motion and heart rate.
One of the participants, French-based fashion company Spinal Design, unveiled jeans that provide directions through Bluetooth sensors stitched into the jeans’ waistband. Spinal innovation director Romain Spinal said: “You put a destination into the pap (and) sensors will vibrate right if you need to turn right, left if you need to turn left,”
“They will vibrate differently depending on whether the message received is from your family, your friends or work, in a way that you won’t have to constantly check your email on weekends or on vacation,”
Other international tech and fashion companies have also joined the “smart” denim bandwagon. One of them is Brazilian textile maker Vicugna Tex that unveiled denims that keep the wearer’s core temperature stable. It uses thermo-regulated fabric and microfiber cloth, the same material commonly used in athletic wear.
Google and Levi are also going to launch their denim jacket soon that features special interactive fabric that allows the users to order various products online.