Smart Home Devices Becoming More Popular
Smart home devices are becoming more common in the UK, a new research has confirmed.
11:21 27 August 2018
A new research by YouGov has found that more and homeowners in the United Kingdom are investing insmart home devices, such as smart lighting and artificial intelligence-powered speakers.
In their Smart Homes 2018 report, the firm confirmed that 23per cent of Britons now own at least one smartdevice and 8per cent owns at least two. The most popular devices are security systems, thermostats, connected lighting and smart speakers, such as Google Home and Amazon Echo.
Russell Feldman, YouGov's director of technology research, said: "Ownership numbers are impressive, for this point in the product cycle.
"The key is to get people buying their first device. Once they do so, they are much more likely to go on and add to their smart home collection.
"This means that the smart home industry has two areas of growth that may require different strategies - existing entrants to the market, and those from outside.
"Having said that, many people are either suspicious or don't see the need for the devices.
"To truly initiate a smart home revolution, prospective customers need not only to be convinced of the capabilities of the technology, but why they need it and how it can help them."
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