Social Site to Stream European Football
Facebook set to stream weekly games from La Liga and Serie A for free.
19:14 12 August 2018
Eleven Sports recent agreement with social network Facebook means that European football fans in the UK will now be able to stream one game per week for free. Their Serie A coverage will kick off with Cristiano Ronaldo’s debut for Juventus on August 18.
Danny Menken, Eleven Sports’ group managing director, said: “By making Facebook our free-to-air partner, we are giving our leading content centre stage projection, opening it up to new and diverse audiences, and confirming again our innovative leadership in the global sports media industry,”
“In all our global markets we want to be where the fans are. We aim to serve fan communities and develop interaction and engagement around our content, while ensuring we are always accessible and easy to reach. Our unique free-to-air partnership with Facebook helps us to do this as part of our fresh and contemporary approach to distribution.”
Rhys Beer, Facebook Live Sports Programming Lead, EMEA, said: “We're excited to build on our strong relationship with Eleven Sports by becoming the free-to-air home in the UK and Ireland for a selection of its live broadcasts this season,”
“This partnership reflects our commitment to helping broadcasters reach new audiences, build their brands and deliver a great viewing experience for sports fans on Facebook.”