Streaming Primary Channel in UK
Streaming is the primary way to watch TV programmes and films at home for 30% of UK households, a report has found.
19:10 18 March 2019
A research from EY has found that 30per cent of UK households now turn to streaming as their primary way to watch TV programmes and films at home. The survey, which was participated by 2,500 UK consumers, also found that households getting most of their content from traditional channels increased from 46per cent in 2017 to 51per cent in 2018.
Martyn Whistler, global lead media and entertainment analyst at EY, said: “It’s no surprise the UK is becoming a nation of streamers, but our research shows just how enthusiastically households have embraced it. Over the next 12-18 months we will see the launch of new streaming services to further sate the UK’s appetite for content. In addition, younger age groups look to continue that trend with 63 per cent of 18 to 24 year olds believing they get better value from their streaming services than from pay-TV,”
“However, reports of the demise of traditional TV seem a little premature. Our research shows their popularity is undiminished, with viewers watching them more now than in previous years. The traditional channels are still the bedrock for household viewing and demonstrate the creative strength of the UK.”