The 10 most followed Instagram accounts in the world in 2025

Instagram remains one of the most influential platforms in 2025, shaping pop culture, fashion, music, and sports.

01:41 28 May 2025

Instagram remains one of the most influential platforms in 2025, shaping pop culture, fashion, music, and sports. Celebrities from all over the world have used Instagram to connect with their fans, promote their brands, and showcase their lifestyles. This has made follower count a symbol of influence and reach. In this article, we will explore The 10 most followed Instagram accounts in the world in 2025 and the reasons behind their massive popularity. If you are trying to boost your own Instagram presence, options like Buy Instagram Followers are commonly considered as a way to gain traction before gaining organic followers. Let's now dive into who dominates the Instagram world this year.

The 10 most followed Instagram accounts in the world in 2025

When we talk about The 10 most followed Instagram accounts in the world in 2025, we refer to a mix of football legends, pop culture icons, and social media powerhouses. These individuals have built empires not just through their professions but also via digital platforms. Their ability to engage with audiences globally has made them the most followed. With a mix of personal content, promotional material, and behind-the-scenes glimpses into their lives, they maintain massive digital empires. Each account reflects both celebrity charisma and strategic content planning. It's a combination of influence, relatability, and consistency that keeps them on top.

Cristiano Ronaldo: The Reigning King of Instagram

Cristiano Ronaldo, with over 652 million followers, continues to dominate Instagram as the most followed individual in 2025. The Portuguese football legend is not only known for his athleticism but also for his branding and social media skills. His posts include football highlights, family moments, fitness content, and endorsements. This mix appeals to fans of all ages. Ronaldo is also admired for his philanthropy and discipline, which boosts his global image. His Instagram strategy has made him a household name far beyond the football field and a model for anyone looking to grow online. Many aspiring influencers aim to replicate his strategy — sometimes starting with services like Buy Instagram Followers.

Messi and the Power of Simplicity

With 505 million followers, Lionel Messi stands second on the list. The Argentinian football star is celebrated for his humility, skills, and consistent performance. Unlike some influencers who rely on flashy content, Messi’s posts are often simple, genuine, and focused on football. His down-to-earth personality resonates with fans globally. Though less active than others, each of his posts garners massive engagement. In The 10 most followed Instagram accounts in the world in 2025, Messi proves that authenticity can be just as powerful as curated content.

Selena Gomez: A Voice of Influence

Selena Gomez holds third place with 420 million followers. As a singer, actress, and mental health advocate, she uses her platform to spread awareness and positivity. Her openness about struggles with anxiety and lupus has created a deeply loyal fan base. Gomez’s Instagram includes beauty tutorials, candid selfies, project promotions, and heartfelt messages. She's a role model for young women and uses her influence for social good. Her blend of glamour and vulnerability cements her position among The 10 most followed Instagram accounts in the world in 2025.

The Rock’s Inspiring Presence

Dwayne “The Rock” Johnson commands 394 million followers. Known for his uplifting messages, fitness videos, and humor, The Rock brings motivation to his fans daily. As a former wrestler turned actor and entrepreneur, he wears many hats and uses Instagram to reflect this diversity. He connects personally with fans, often sharing stories from his youth, family, and career journey. His positivity and relatability are key drivers of his popularity. Johnson exemplifies the power of hard work and consistent branding in maintaining a strong digital identity.

Kylie Jenner and the Business of Beauty

With 393 million followers, Kylie Jenner blends celebrity appeal and business acumen. As the founder of a billion-dollar cosmetics brand, she uses her Instagram as a marketing tool. Her content ranges from makeup tutorials to family moments and fashion shoots. Her posts are polished and professionally curated, showcasing her brand’s luxury appeal. Kylie remains an icon in the beauty world and among The 10 most followed Instagram accounts in the world in 2025 due to her ability to balance personal and promotional content effectively.

The Kardashians, Pop Stars, and Global Icons

The rest of the list features Ariana Grande, Kim Kardashian, Beyoncé, Khloé Kardashian, and Justin Bieber. Each brings a unique style and fanbase to the platform. Ariana’s musical talent, Kim’s reality empire, Beyoncé’s legendary status, Khloé’s lifestyle branding, and Bieber’s long-standing pop success make them digital forces. These celebrities have evolved with the platform, embracing trends and engaging followers with every post. Their dominance on Instagram proves that a strong personal brand combined with consistent interaction is the key to staying on top in the digital world.

Official Stats Table of Top Instagram Accounts in 2025

Name & Username	Followers	No of Posts	Profession	Country
Cristiano Ronaldo (@cristiano)	652 million	3,786	Footballer	Portugal
Lionel Messi (@leomessi)	505 million	1,286	Footballer	Argentina
Selena Gomez (@selenagomez)	420 million	2,030	Singer, Actress	United States
Dwayne Johnson (@therock)	394 million	7,981	Actor, Producer, Retired Wrestler	United States
Kylie Jenner (@kyliejenner)	393 million	7,134	Reality TV Star, Businesswoman	United States
Ariana Grande (@arianagrande)	375 million	296	Singer, Actress	United States
Kim Kardashian (@kimkardashian)	357 million	6,315	Reality TV Star, Businesswoman	United States
Beyoncé (@beyonce)	311 million	2,356	Singer, Actress, Businesswoman	United States
Khloé Kardashian (@khloekardashian)	303 million	4,584	Reality TV Star, Businesswoman	United States
Justin Bieber (@justinbieber)	294 million	7,523	Singer	Canada

10 Quick FAQs About The 10 most followed Instagram accounts in the world in 2025

1. Who has the most followers on Instagram in 2025? Cristiano Ronaldo with 652 million followers.
2. Is Lionel Messi still in the top 3? Yes, he holds the second position.
3. Who is the most followed woman? Selena Gomez is the top female account.
4. Are Kardashians still popular? Yes, several members remain in the top 10.
5. Is there any singer in the top 3? Yes, Selena Gomez ranks third.
6. How do followers help these celebrities? They build brand value and boost endorsement deals.
7. Is follower count the only measure of influence? No, engagement rate also matters.
8. Why do people buy followers? To boost credibility and visibility initially.
9. Do all top 10 use Instagram for business? Yes, it’s a major tool for promotions.
10. Can I reach such follower counts? With time, strategy, and tools like Buy Instagram Followers, it’s possible to grow.

In summary, The 10 most followed Instagram accounts in the world in 2025 showcase how global influence, content strategy, and personal branding come together on social media. Whether it's football stars, pop icons, or reality TV moguls, these accounts set the standard for digital presence. They inspire millions and often dictate online trends. If you're aiming to build a strong profile, studying their tactics — or even starting with services like Buy Instagram Followers — can help guide your growth strategy in this competitive space.