The Difficulty of Gaining an Instagram Audience
Simply having an Instagram account isn't enough - you need to have an engaged audience if you want to see success on the platform.
13:01 16 April 2022
Instagram is a social media powerhouse. With over 1.3 billion active users, it's no wonder businesses are clamoring to create an Instagram account and tap into that market. However, simply having an Instagram account isn't enough - you need to have an engaged audience if you want to see success on the platform. So how do you beat the odds and gain an Instagram audience that will help your business grow? Keep reading for our tips!
Create a Brand or Identity
The first step to gaining an Instagram audience is to create a brand or identity for your account. This can be done in a number of ways, but some tips include using the same filter for all your photos, having a consistent theme, and using the same style of photography. By creating a cohesive brand, you'll make it easier for users to recognize and remember your account.
If you have proficiency and expertise in a particular niche, make sure to highlight that on your account! Whether you're a fashion maven, foodie, or travel junkie, make sure your photos reflect the type of content your target audience or market will be interested in.
Create an Instagram Name
Whether Instagram is the primary social media platform or you're using it to supplement your other channels, it's important to create an Instagram name that is both catchy and reflective of the content you'll be posting.
Your username should be easy to remember, so avoid using numbers or random letters. Use an Instagram name checker to find a name that is available on other platforms as well. That way, you'll have brand consistency, and people will be able to find you more easily.
Post High-Quality Content
If you want people to find your account and engage with your content, you need to post high-quality content. This means well-lit photos that are in focus, interesting captions, and posts that are relevant to your target audience. If you're consistently posting subpar content, people will quickly lose interest in your account.
To get started, take a look at some of the most popular accounts in your niche and see what kinds of content they're posting. What types of photos are performing well? What do their captions look like? Use this research to inform the content you post on your own account.
Engage with Other Accounts
The most successful Instagram accounts are constantly engaging with other users on the platform. You want to be active in the community if you want people to take notice of your account.
Start by following similar accounts in your niche and leave thoughtful comments on their photos. This is a great way to get your name out there and start building relationships with other users.
Of course, you don't want to spam other people's photos with likes or comments. Only engage with content that is truly interesting to you and that you think your followers will also enjoy.
Hashtags are a great way to increase the visibility of your photos and help you reach a wider audience. When selecting hashtags, make sure to choose ones that are relevant to your photo and that aren't too popular (you want your photo to show up in the feed, not get lost in the shuffle).
If you're not sure which hashtags to use, start with some general ones like #instagood or #photooftheday. You can also check out what hashtags other users in your niche are using. Just be careful not to copy someone else's entire list of hashtags - mix it up and only use the ones that truly apply to your content.
By following these tips, you'll be on your way to building a strong Instagram audience that will help you reach your business goals. Just remember to be patient - it takes time to build an engaged following on any social media platform.