The Importance Of Using High Quality Packaging
You spend a lot of time and dedication into creating the perfect product for your customers.
11:57 30 June 2020
From the initial idea, to the original mark-ups, to bringing your product to life, you put a lot into what makes your products, well, yours. As your product is completed and ready to hit the shelves for your consumers, you should have high quality packaging that represents everything that your product has to offer.
Continue reading below to find what the main things are you should be looking for when partnering with a packaging company.
Displaying Your Brand And Vision
Although your product is great, and it’s truly what the customers are buying, oftentimes the customer won’t see your product first. They’ll see your product’s packaging.
For this reason, it’s imperative that your product’s packaging fits with the rest of your branding and the packaging should fit with the product itself. Most packaging companies will have graphic designers on staff who can work with your team to ensure that your brand consistency is evident on the packaging. This will help loyal customers locate who more quickly, which will ultimately help you sell more of your product.
Showcasing Your Product
Depending on what your product is, you’ll have to work with the packaging company to choose whether or not you want to display it in the box. For example, most furniture pieces that need to be assembled and are in the box, have a photo with what they’ll look like once they’ve been put together. Some packaging companies will even include multiple photos so that customers can have a fuller vision of the furniture.
On the other hand, most smaller technology pieces will be a see through box so that customers can see the actual product they’re buying. Since technology pieces, such as smart watches, are small, the packaging company can afford to not have the whole watch covered in tough cardboard. So, unlike furniture pieces, customers are able to connect with the product itself instead of a picture of the product.
Other products, such as beauty care, rely mostly on the design or the language that is on the outside of the packaging. Unless there are samples readily available, most customers don’t know who a beauty product will interact with their skin or hair. For this reason, potential customers rely on the packing to tell them the story of what they should expect.
Pay Attention To Your Word Choice
When you’re working with a packaging company on your custom packaging solution, you’ll want to discuss the copy that will be put on the packages itself. Although many customers will pick up your package because they may be attracted to the color of the box or the design that’s on the outside of it, whether or not a customer ends up placing your product into their cart can depend on the copy that you have.
For this reason, be sure that your packaging company tells the story you need it to about each of your products.