12:32 15 August 2011
Opportunistic, outgoing and open to new experiences is this you? Are you a member of the experimentation generation, actively trying out new ways of tackling lifes challenges?
A new piece of research has revealed that a unique subset of young Brits are making their own way in an uncertain world.
Generation Y Not, aged 18-24, is rising to the challenges of todays society through experimentation and are actively exploring new opportunities in both work and leisure.
There are more than three million Y Not's in the UK today, actively experimenting within a society heavily impacted by the recession.
The new experimentation generation is always on; born into the age of the internet, technology and social networking are a cornerstone of young peoples lives.
The new research found that more than two thirds (71%) like or love social networking and four out of five (81%) have more than 100 Facebook friends double that of the rest of the general population.
The success of the likes of Plan B, Tinie Tempah and Robert Pattinson with careers spanning music, acting and filmmaking has heralded the arrival of a new man, willing to take a gamble and driven by ambition.
It seems the days of Mr Conventional are numbered
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