The Role of Hashtags in Increasing Your TikTok Likes

People are slappin’ random hashtags like #FYP #TikTokFamous #Viral, thinking it's magic.

03:47 21 August 2025

Okay, real talk. You’re doing all the things. New TikTok every day, good setup, strong energy. But still no likes. That sucks. It's not always about how you look or what you’re doing. Sometimes the problem’s hiding in plain sight, your hashtags. Yeah, those little words after the pound sign. They decide who sees your video. Use the wrong ones, and your stuff stays in the shadows.

People underestimate hashtags, but they low-key control what shows up on the For You Page. Without ‘em, your video’s like a lost child at the mall. No one's gonna find it unless you scream loud. Hashtags are the scream. The real signal boost.

Do Hashtags Work on TikTok?

Short answer? Hell yes, they do. But not the way people think.

People are slappin’ random hashtags like #FYP #TikTokFamous #Viral, thinking it's magic. Like boom, post the video and it’ll blow up. But nah. That’s not how this mess works. TikTok’s algorithm ain’t that dumb anymore. It's smarter.

• Tell TikTok what your vid is about: it’s like you whispering to the algorithm: “Yo, this vid is about gym memes” or “this is a skincare tutorial.”
• Put you in front of the right audience: TikTok wants to show your stuff to the people who actually care. If you're using #skincare and your vid is of you doing pushups? Bro, the app’s gonna throw you in the algorithm trash.
• Boost discoverability: Have you ever searched for a hashtag like #cleanskintips and gotten a whole vibe of videos? That’s how people find new creators. You can be next if your hashtags are tight.

So, hashtags work even if you purchase TikTok likes for your account growth. 

How to Add Hashtags to a TikTok video?

This part’s easy, but so many people still screw it up. Like, how y’all been on TikTok for 2 years and still askin’ “where do I type the hashtags?” 

1. Make your video: Do your thing. Film, edit, lip sync, dance, cook, whatever you do.
2. On the posting screen, you’ll see the text field that says “Describe your video…” THAT’S where you type in your caption and your hashtags.
3. Start typing with a #: like “#funnyvideos” or “#pakistanivlog”. TikTok will start recommending trending or related ones.
4. Pick the ones that ACTUALLY match your vid: Don’t just pick ones with billions of views. Go for niche ones too, like #cleaneats2025 or #lazygirlmakeup if it fits.
5. Keep it clean, not cluttered: If your caption is just a soup of hashtags, you look desperate. Like really desperate. Mix in a caption or a punchline before or after the tags.

How Many Hashtags Should You Use on TikTok?

Okay, now this one’s spicy 'cause opinions are all over the damn place. Some creators swear by 3 hashtags. Some go all out and drop 30. So what's the actual number

• TikTok allows you to use 100 characters total in your caption. That's it.
• That includes your caption emojis, AND hashtags.

You have 4 to 6 solid hashtags is the sweet spot. Not too much, not too little. Just enough to tell the algorithm what’s poppin’.

Conclusion

Aight, listen up one last time. Hashtags on TikTok ain’t some magical unicorn dust. Don't fake. Don’t be lazy and drop #fyp every damn time like it’s the only tag on earth.