The Threat of Incorrect Website Migration to Your Business
Website migration is not a task you should take lightly or on a whim, with proper consideration and preparation required.
11:09 01 September 2020
When you carry out a website migration on an ecommerce website, it’s quite different from the standard type of website. What’s more, when you do, there’s an awful lot riding on it, because if it’s not working properly at the other end, it can literally cripple your enterprise.
This preparation can take months to carry out, but when all’s said and done, with all this at stake, it’s the only sensible way to go.
Improper Website Migration Can Really Cost You
Ecommerce websites are used by all sizes of retailers, including the very biggest retailers in the world. There was a notable occasion when a major UK retailer had an ecommerce website migration that didn’t go to plan, which carried some pretty hefty consequences.
In fact, the botched migration ending up costing the retailer 35% of its visibility for two whole weeks, which cost millions in revenue. The retailer in question took 6 months to recover and whilst the exact reason behind it wasn’t clear, proper planning would surely have ensured a better outcome.
Proper Planning Makes Website Migration Go Smoothly
It’s vital that when you move your ecommerce website anywhere, you fully understand what your company has and what it needs. Just like would when shopping for anything you need, a website migration requires you to understand the features you need, the budget you have and the scope the platform in question provides for future growth.
When talking about larger, enterprise-level online retail stores, the biggest considerations involve volume and speed. In order to be fit for purpose the platform the website migration is going to, needs to be able to cope with significant spikes in activity without going down. The same applies to smaller stores, although, at a lower level.
Eventige - A Name You Can Trust for Your Website Migration
A website migration for an ecommerce store really is a big deal and the consequences of doing it incorrectly don’t bear thinking about. For that reason, you need to do your homework and opt for a company that understands its importance and has the experience and capacity to get the job done without any costly hitches.
At Eventige Media Group, we have over a decade of experience in creating and supporting high-revenue ecommerce stores and everything that goes with it. There is very little we haven’t encountered in the industry, which places us very well to take care of your migration, whether you’re an SME or a large retail operator.
If you’d like to know more about us and the work that we do, you should visit us online at www.eventige.com today. There you’ll find details of our entire range of services that are designed to meet all of your digital marketing needs. Thanks for reading and we’ll be back with more from the world of ecommerce again next time.