Tips for Writing Compelling Instagram Ads
If you're using Instagram on a daily basis for business purposes, you've probably considered using their paid advertising platform, Instagram Ads.
22:00 21 July 2020
So, would you like to know how to get more engagement and clicks on Instagram? Are you looking for tips on writing ads that convert (that you'll also be able to implement on other marketing platforms such as Ads-Supply, Google Ads, Facebook Ads, etc.)?
In this post, you'll find some valuable tips for writing compelling Instagram ad copy that delivers results. Let's dive in!
Ask a Question that the Viewer Might Be Thinking
Joseph Sugarman, one of the top copywriters in the world, once said that you should focus on making the customer say “yes” as much as possible because they will then be more likely to say ‘yes’ to buying your product or service.
That is why you should ask a question in your Instagram ad copy that relates to Customer Experience. Not only there's a bigger chance that the ad will perform better and create a good connection with consumers, but asking a question in your ad copy also improves the possibilities of them taking the action you intend them to take.
Discuss the Benefits and Not Only the Features
Product details are factual pieces of information about your product's functionality and features. Yes, the customer needs to know about these details (for example, color, size, and materials), but are they actually why customers want to buy something? In most cases, not really.
In fact, what trigger purchases are experiential and emotional reasons. This means that you have to emphasize the more profound benefits of the service or product you are promoting.
Answer Objections Well Ahead by Defining the Goals
Seldom do customers go through a sales funnel without having any questions or objections. It is your job to understand your customers' needs, and this includes anticipating and addressing their objections.
Foreseeing and answering these objections in your Instagram ad copy will help lessen resistance and encourage customers to take action. You can do so by clearly defining the ad campaign goal.
Brainstorming will help you answer the questions below and better define your goals.
- What does a potential customer want to know about your service or product? What do they need to know about the product's reliability, quality, price, and so on?
- What would result in a customer not being interested in clicking your ad or purchasing from you?
- What is preventing someone from getting converted into a real-paying customer?
Create a Sense of Urgency and Make Customers Take Action
If there's only a limited time to claim a product, offer or discount, what do you think our human instinct would tell us to do naturally? It would urge us to take action!
Nobody wants to miss out on a great opportunity, which is why FOMO, or fear of missing out, is a great tool when writing an Instagram ad copy. Creating a sense of urgency will make your users more likely to click on the ad and ultimately achieve the goals of your Instagram campaign.
Clearly Offer an Effective Lead Magnet or Discount
Who does not choose to opt for a great deal or receive something for free? Nobody! That is why 92% of users search for a deal when they shop, and offering a lead magnet or a special discount will surely help convert them.
Consider offering a small discount, such as a 10% or 15% discount that does not lead to a loss on the one hand but can generate more clients on the other.
After you have created a discount code, you can add it to your Instagram ad with a clear Call to Action (CTA).