Top 10 Mobile Marketing Trends to Look Forward to in 2021
Is your mobile marketing strategy updated and based on trends? Are you satisfied with your current mobile marketing solutions?
15:19 17 November 2021
Our digital world contains a number of 5.27 billion unique mobile users around the globe. Normally this number is increasing every day and the mobile marketing industry has some huge potentials for businesses focusing on mobile users.
We live in a time where digital marketing is rapidly evolving and customer interests and behaviors are difficult to forecast. Marketers can no longer put their heads in the sand and trust that informed assumptions and tried and true tactics would always succeed.
These new trends are constantly changing due to the speed of technology. Those who can catch this heavy ongoing train can become the leaders of this industry so keep on reading to realize 10 top marketing trends.
But before we jump into the article, you should know about a Mobile Application development company that can boost your marketing and mobile marketing strategies and increase sales through its other unique ways.
Chatbots will be an essential component of digital marketing in 2021. This AI-powered solution employs instant messaging to communicate with your clients or site visitors in real-time mode, day or night.
Many customers enjoy dealing with chatbots because they are available 24 hours a day, provide fast responses, properly recall your complete purchasing history, and never feel overwhelmed. These virtual assistants provide excellent customer service by exceeding expectations and automating monotonous activities, allowing you to focus on more essential duties.
People spend a lot of time on text messaging apps like Facebook Messenger and WhatsApp. As a result, marketers should try to capitalize on this potential by integrating their services into messaging systems. Chatbots are AI bots that are trained to interact with consumers and provide more information on certain topics.
They can provide rapid responses, address concerns, provide more material, and assist with registration processes and requests. In other words, chatbots may relieve the strain on your customer service by processing a large number of client inquiries at the same time.
Most websites and companies currently use chatbots in some form or another. To avoid falling behind before this trend fully takes off, you should strive towards implementing a chatbot for your own business.
User-generated content is a valuable resource for marketers looking to reach the Millennial and Generation Z populations. You may inspire your users to share unique content by providing an advantage, such as a discount, or by engaging with them for a good purpose.
User-generated content, or UGC, is still a powerful method of marketing. UGC is brand-related material — text, pictures, audio, and video – that consumers produce and share willingly online. In contrast to influencer marketing, in which people are sought out and compensated by marketers, UGC content type promotes a higher level of trust based on factual, unpaid experiences and opinions.
User-generated content has the potential to be a double-edged sword. If user-generated content (UGC) is favorable, it may produce priceless word of mouth, resulting in increased sales and confidence in your brand and products.
Negative content, on the other hand, might have the opposite effect, destroying your clients' impression of your brand and destroying trust.
Some good examples of user-generated content are blogs, Customer reviews on forums such as Reddit, or Social media platform posts on Pinterest, Instagram, and YouTube.
Display advertisements will continue to be popular due to their overall efficacy with a condition. Consumers have acquired "banner blindness" as a result of the excessive number of these advertisements on online pages. Banner blindness, which affects 86 percent of customers, is a defensive mechanism against information overload. 6 This means people are either deliberately or unconsciously filtering out or disregarding anything that resembles a banner ad.
So, how can you ensure that your advertisements are seen? Ad positioning on the left side of the screen above the fold, for example, is one approach to combat banner blindness. Another option is to include welcome advertising that appears when a visitor visits a web page.
In the coming year, expect more businesses to employ mobile advertising to reach customers. 60% of customers click on mobile advertising at least once a week, 20% make weekly purchases based on digital marketing, and 66% recall a specific brand they saw featured on their mobile device.
These adverts may be set to show only once per user each day, so that repeat visitors aren't bombarded with the same ad again and again.
You may also decrease the danger of banner blindness by advertising your software in the iOS app store using Apple Search Ads. With mobile ad engagement increasing by 15% in recent months, in-app advertisements and app store ads can be a very successful method to reach customers.
In terms of audio, has your company considered adapting for voice search?
Voice search is crucial in giving all of the necessary information that consumers are looking for through audio content. AI is becoming smarter, and the frequency of errors made by voice assistants such as Google, Siri, Alexa has significantly decreased.
Many businesses are currently incorporating voice search into their digital marketing strategies in order to successfully offer value-based information to their customers:
- Consider the fact that not only will more businesses create audio content with the goal of increasing brand awareness (which you should do as well), but advertisements are likely to follow.
- The difficulty is that different search keywords are utilized while speaking as opposed to typing.
- Voice search necessitates marketers targeting long-tail keywords in order to catch speakers' conversational manner rather than typists' truncated style.
- If you're adding voice search into your marketing strategy in 2021 and beyond, make sure your SEO approach takes these changes into account.
Viewing and sharing films on our phones is simpler and more popular than ever before, and advertisers have taken full advantage. Videos aren't only for entertainment; they also give a great platform for educating consumers about your products and telling your brand's narrative. When done correctly, videos generate unrivaled levels of engagement, driving customers to your website, building brand loyalty, and influencing purchase choices.
When developing films for your brand, it's critical to first define the goal of the video, the audience you aim to reach, and the message you want to convey. Remember to keep your films both educational and engaging while staying true to your brand's character.
It's also worth mentioning that video marketing's content is changing. Product presentations can even take on a cinematographic tone. It is anticipated to become more dynamic in the future.
Push notifications, which are messages that appear on your mobile device when you least expect them, maybe unpleasant if they are overused or do not deliver important information. They are, however, an easy way to directly connect with your audience, which is why more firms will use them in their marketing plans in 2021.
Push notifications, unlike SMS messages, are entirely free to get and the user knows who is sending them. Furthermore, 40% of users engage with push notifications within an hour of getting them.
Despite these benefits, consumers should exercise caution because they may easily disable push notifications at any moment. To avoid this, try not to bombard users with too many alerts. Furthermore, you will need to improve the user experience by delivering alerts that you are confident would be of interest to them. Frequent or location specific updates, exclusive discounts, and unique content with valuable data are some examples.
Customers like convenience. This is true for the brand experience across all channels, from retail to online contact points. One issue that irritates clients is not being able to pay for whatever they want to get in the way they desire. This is understandable, to be sure. Many of us have had the misfortune of forgetting to bring dollars to a restaurant and having to go to the nearest ATM since they do not take credit or other payment methods. We've all felt it.
This is relatively common among client bases. This means that if someone has a digital wallet, such as an Apple wallet, they want to pay via that platform.
Others that use PayPal want brands to acknowledge and promote the platform. Others using Google Pay want the same approach. Customer demand changes the environment for brands.
However, brands have been issuing branded money for some time. These are in-store credits and a means of transaction that is exclusive to a retailer or a group of merchants (LinkedIn). They have already "caught" credits in this manner. These credits are not transferable to other brands. Additionally, businesses might provide specials and discounts to attract consumers to get in-store credits. We anticipate that more firms will follow suit in the future.
Influencer marketing has grown in popularity in recent years, thanks to the growth of micro influencers on social platforms. The market is anticipated to reach $13.8 billion in 2021, and it is on track to even surpass that figure.
Many firms will have a separate influencer marketing budget for the first time in 2021, demonstrating the progress of this kind of marketing, which is breaking apart but remains deeply merged with social media and content marketing.
Influencers are increasingly using TikTok and Instagram Reels to engage with their audiences through short, accessible, and entertaining videos.
To keep their audiences engaged, many of these influencer videos mix fun and educational content.
Micro-influencers will continue to be a significant component in the influencer marketing business as more consumers seek authenticity from brands. Brands may reuse some of these relationships for advertisements and marketing material on other platforms.
Small businesses mobile apps
Only a few years ago, mobile applications were reserved for big brands. However, they are currently being developed by everyone.
You can certainly profit from mobile app development no matter how long you've been in business or how tiny your company is.
Over half of small company owners in the United States indicated they planned to build a mobile app last year. If they haven't already, those applications should be in the works and ready to launch soon.
Why are they creating applications in the first place? Mobile applications are used by 55% of small company owners to improve sales income.
Apps also enhance the customer experience and assist organizations in remaining competitive in an ever-changing industry. You cannot afford to stay behind, therefore you must keep up with the latest technologies.
People are naturally competitive, and they are curiously drawn to anything that rewards them. Mobile commercials that entice customers by giving points or badges are likely to outperform traditional marketing. More marketers will search for methods to "gamify" their marketing approach in 2021 and beyond.
Gamification is the process of incorporating aspects of gameplay into your marketing approach. You can significantly boost engagement and establish a relationship with your consumers by providing enjoyable activities with incentives to continue participating.
Other advantages include a lower chance of consumers simply scrolling past your material and greater conversion rates since customers are driven to do tasks in exchange for some sort of incentive.
While gamification requires significant preparation and work to implement and execute, the reward may be enormous.
Technology is always changing. As time goes on, we'll see a variety of tendencies. Older mobile technologies will be enhanced, while newer technologies will be added.
The goal is to figure out how customers will react to these changes. They are the ones who influence these trends.
When it comes to mobile you may find the history of social media an interesting subject due to its huge impact on the mobile industry but you should also take a look at new trends in the mobile marketing world.
Ayla Anderson is an enthusiastic blogger and marketing expert whose current interest is website and app development, digital marketing, mostly SEO. Therefore, she works part-time as a consultant for 10 top web design companies, a digital marketing agency from Ukraine. She spends her spare time reading books and traveling. You can follow her on Twitter.