11:09 17 October 2011
One of Britains best-known cereal companies, Jordans Cereals, is issuing a challenge to Britain's gardeners; to follow the example set by Jordans cereals' Farmers and make at least 10 per cent of their gardens into homes for wildlife.
Between now and this time next year, Jordans is aiming for 10,000 gardeners to join in the '10% Challenge' and make at least 10 per cent of their gardens wildlife friendly.
The companys long-term ambition is for gardeners to turn 10 per cent of the one million acres of garden in the UK into wildlife friendly habitats. Thats equivalent to 63,291 football pitches.
Among the first to respond to the Jordans 10% Challenge is farmer and wildlife expert, Jimmy Doherty who is presenting a video hosted on the Jordans website.
Jimmy saysof the campaign:
"The farmers that grow cereals for Jordans on around 50,000 acres of arable farmland in the UK are already making a major difference to wildlife conservation in Britain.
"By inviting the nations gardeners to take up Jordans 10% Challenge, were hoping to create even more homes for wildlife.
"Theres a tremendous amount of space in the UK, just ready and waiting to be a home for birds, bees, butterflies and other wildlife, and with recent declines in numbers, they need all the help they can get."
Jordans Cereals is the only cereal brand in the UK that asks the farmers that grow their cereals to dedicate 10 per cent of their farmland to wildlife habitats, so that nature can thrive.
Jordans is offering fifty people who have made the pledge a 10% Challenge kit, containing all the tools youll need to get started, and their progress will be charted on the Jordans website.
To pledge support for Jordans 10% Challenge, visit www.jordanscereals.co.uk.
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