UK Online Casino Operators Targeting Gamblers from India
Online casino gambling is no longer a regional activity.
11:29 10 August 2020
Some of the UK's largest gambling conglomerates have every intention of trying to conquer the world.
Very quietly, online casino gamblers from India have been making their way through the internet onto the most popular online casinos in the UK. It is important to remember that while online casino providers are not permitted by law to physically operate within India’s borders, the laws regarding Indians seeking gambling refuge among the hundreds of online casino sites from around the world are gray at best. Laws do exist forbidding such activities, but there is no evidence that these laws have ever been enforced with arrests.
Meanwhile, online casino gamblers from India are quickly growing in population. For the longest time, Indian players were not sure where to go. Many of the UK’s top online gamblers had not yet embraced the idea of seeking business from India, leaving smaller providers with little competition in their quest to grow their customer bases wherever they could. It appears those days are long over.
Opening the Door to Indian Gamblers
All it has taken for the UK’s top online casinos to go after the Indian market has been a refocusing of efforts. It took awhile for some of the big boys to catch on to what was happening, but they now fully understand how lucrative India’s gambling market has become.
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What Indians gamblers can expect from shifting their loyalties to the larger providers is access to more games and better bonus opportunities.
In the past, Indian online casino gamblers seemed resolved to settle for smaller online casinos that featured no more than a hundred games. Not only was the game selection small, but it also lacked the inclusion of games from the best software developers. All of that has changed with Indians now able to get access to websites that feature hundred of games from the likes of software providers like Netent, Yggdrasil, and Microgaming.
Indians are also getting access to the very same bonus offers that online casinos are offering to European gamblers. That means larger bonuses and more opportunities to claim them.
To compete in India’s growing online casino marketplace, changes have been made. Many of the UK’s top providers now offer gambling services in the main Indian dialects and allow Indian gamblers to transact business, using rupees. While subtle, these changes have been greatly appreciated by the Indian gambling population.
In the future, there is a good chance more software developers will start focusing on the Indian gambling community. A number of India themed video slots are already populating game libraries. Online bookmakers are starting to feature sports that appeal more to Indian sports better, cricket being one such sport.
With a population of nearly 1.4 billion people and a pent up desire to gambler, the relationship between India and the UK online gambling community figures to keep getting stronger in the years to come