Using Hashtags to Get More Instagram Likes
Instagram hashtags provide an excellent way to get more likes on a site.
03:28 29 August 2022
Instagram hashtags provide an excellent way to get more likes on a site. However, many business owners don't know how to use them effectively. They struggle with finding the right hashtags and aren't sure which ones are trending. Furthermore, they question whether they should put these hashtags in the caption or add them to the comments. The following guide answers these questions and more.
Why Use Instagram Hashtags?
A person first needs to understand the purpose of hashtags. They label and categorize content so the site can help users find posts relevant to them. The site uses these hashtags when generating search results on the Instagram Explore page. This increases the likelihood of new people finding the business and liking its posts. While a person can buy Instagram likes and get a satisfaction guarantee, growing Instagram followers organically produces optimal long-term results.
Do Hashtags Work?
A business owner may wonder whether they should put time and effort into finding and using hashtags on Instagram. Instagram is moving toward semantic keyword search. The hashtags found in captions or video topics will soon become searchable, so hashtags will continue to be important.
Don't Overdo It
Instagram allows up to 30 hashtags per post. However, the site recommends only using three to five. This is part of the shift to semantic keyword search. While the transition is being made, continue to use more hashtags. When the suggested content feeds appear more frequently, reduce the number of hashtags and choose only those that are relevant.
Hashtags come in several types. Location-based hashtags provide information about the business location. Branded hashtags are used for events and campaigns. Community-focused hashtags are designed to bring people together, while industry hashtags are for a particular niche. Finally, descriptive hashtags provide information about the post and its content. Use a mixture of these hashtags when creating posts for great results.
The Benefits of Hashtags
Hashtags help new people find a business. In addition, they can be used to source content from users or to build a community. Many people use these hashtags to research their audience, and a business finds them to be helpful when running a campaign. The hashtags draw more attention to the page, and this additional attention results in higher engagement levels.
Use trending hashtags, when possible, to generate more likes. A hashtag suggestions tool will help in finding these hashtags. Use the Instagram Explore page for inspiration when searching for tags and the Instagram Tag Search Tool to learn the volume of different tags. Look for those tags that are found in 10k to 200K posts.
Where to Place Hashtags?
Hashtags can be placed in the caption or the comments section. Instagram reports both methods are effective. If using the comments section, add the comment when publishing the post. Many people worry that they cannot add hashtags to the comments section if they schedule posts in advance. However, the site has made accommodations for this. Individuals can schedule a first comment and have this comment go live when the post does.
Increasing Likes with the Help of Hashtags
Hashtags help a business reach people who are likely to engage with the content. As previously mentioned, use up to 30 hashtags now, as Instagram hasn't moved fully to semantic keyword search. Over time, the number of hashtags will need to drop, but that day has yet to arrive.
Don't overlook hashtags in the bio. Not only does this make it easier for the target audience to find the business in the search queries, but it also helps to increase brand visibility. These hashtags give visitors information about the page and its purpose. A person cannot search a bio description, so the hashtags provide a way to increase visibility.
Business owners must handle numerous tasks. To save time while benefiting from hashtags, create a list of tags that align with the main content theme. These tags can then be used accordingly on different posts. However, the business cannot simply throw a few hashtags in with the post. The owner needs to ensure the hashtags selected are relevant to the material being posted. Otherwise, they won't produce the desired results.
Implement a hashtag strategy and monitor it. Analytics provided by Instagram make it easy to do so, and the business owner can then fine-tune the strategy to achieve the desired results. However, while waiting for organic methods to produce results, a business should consider purchasing Instagram likes. Doing so allows the business to get before the target audience quickly. Anything that increases brand exposure is worthwhile.