Using Local Landing Pages for Local SEO
When you search a query that has local intent, Google will likely show local results first.
10:22 18 September 2020
As we speak, someone with a local search intent could be looking for something that your business sells, and therefore, you need to do something to ensure that your business can show up in their search.
One of the most effective ways of achieving this has to do with having a local landing page for each of your company's service areas or locations. But what exactly are local landing pages, and how important can they be to your overall Search Engine Optimization (SEO) or digital marketing strategy?
What Is a Local Landing Page?
A local landing page can simply be understood as a web page that is designed with the aim of attracting customers in a local market by applying location-specific SEO tactics. For a local landing page to serve its purpose, it has to be specific to the geographical location of your given business. Furthermore, if your business has multiple service areas or locations, it must have a unique local landing page for each of its service areas or locations. Some of the features of a perfect local landing page include:
- Page headlines that engage users
- Descriptions of product benefits
- Product features
- Proof that your business can deliver what it promises to offer
- Your team
- Call to action
- Location map
SEO Benefits of Local Landing Pages
Local landing pages can help you to attract potential customers that are highly likely going to buy from your business. Studies show that up to 18 percent of local searches lead to a purchase on the same day, while only 7 percent of non-local searches will lead to same-day purchases. Other benefits that are associated with local landing pages include:
Improve Search Authority
Well-optimized local landing pages are known for carrying more authority for both explicit and implicit local searches. This is because Google does its best to make local connections in order to make search results as relevant as possible, whether or not a searcher makes reference to their geographical location. As such, this feature gives local landing pages more search authority.
You Can Publish Unique Local Content
Local landing pages can give you a platform on which you can publish unique local content. Some examples of content that can be published on your local landing page include specific reviews for an area, customized menus, and even a list of local interests, such as local events. Publishing locally relevant content on your local landing pages will help you to attract links from other relevant local websites, and consequently drive more traffic to your company's website.
The Bottom Line
As you can see, it is apparent that if you run a local business or your business has multiple locations, then the importance of having local landing pages cannot be overemphasized. Indeed, well-optimized local landing pages will significantly enhance your overall SEO strategy, and consequently, bring more quality leads to your business' website. In other words, if your company's website does not have local landing pages, adding them will go a long way in helping you to attract high-quality traffic.