Ways To Utilise Instagram Story Ads By Brands
Instagram has rolled out various features in the past years for its customers.
11:07 15 May 2020
One of the most used features is an Instagram story. Brands have started using this feature as a marketing tool. Likewise, brands have also started utilizing this platform to share Instagram story ads. Various famous brands have stated that they saw an increase of up to 20% in their sales after they started using Instagram stories. There are various easy ad makersavailable on the Internet that new brands can use to create Instagram ads for their page.
Brands, which do not have the budget to spend on creating ads for their Instagram stories should opt for InVideo. This website is free to use. This Instagram video ad makercomes with multiple features such as customizable templates, graphics, animation, and transition. Instagram has stated that nearly 500 million users share Instagram stories regularly. Brands should also use story ads and take full advantage of it.
What do you mean by Instagram stories ads?
Similar Snapchat, Instagram stories stay on the profile for 24 hours and are deleted automatically after the time is up. Once users start to watch the Instagram stories about the people or pages they follow, the video will play one after another until they are all caught up. Instagram stories ads allow the brands to insert advertisements between users' stories. All these ads fit the format of a story, and it also helps the customer's from keeping the flow uninterrupted. The Instagram stories ads can either compose a single photo or a video that is 15 seconds long. The ads can be used to target various business objectives from sales to brand awareness. Like every Instagram story, the advertisements are also skippable with a tap on the screen. Make sure to create attention grabbing advertisements so the users won't skip it.
Creating an Instagram story ads
Following certain steps are necessary when creating Instagram story ads. A few of them are discussed below.
- Good quality videos or images
The first step is to catch your audience's attention. In order to do this your Instagram story ad should consist of good quality images or videos. Those who are opting for photo ads should use a clear, bold, bright photo with clear branding and simple message. Users should have an idea about who you are, what you do, and how you'll be able to help the users within a short amount of time. There are certain specifications for images and videos when it comes to Instagram story ads. For images, the aspect ratio is 9:16 and 4:5 to 1.91:1, the maximum duration of 5 seconds, maximum file size 30mb, supported type jpeg and .png, and resolution of 1080 x 1920 pixels. For videos, the ratio is 9:16 and 16:9 to 4:5, file size 4GB, length of 1 to 60 seconds, and optical sound.
- Make the video or image memorable for users.
Instagram allows photo ads to last for 5 seconds, whereas videos can last for 15 seconds. But people are not able to return to the ads, so it is necessary to create a memorable ad for your viewers. Make sure you grab their attention in the first few seconds so they can take action or follow up for more information. The Instagram ads should have a call to action, clear messages, and strong visuals. Many brands are also hosting polls in their ads to grab the audience's attention with a swipe up option. This helps in audience engagement for your advertisement. It is also seen that fashion brands use photo ads to announce various discounts and sales, and they also insert swipe up options, which will take users directly to their website. If brands are opting for video ads, then make sure the video is 100% self-explanatory. Keep your audience entertained so that they watch the whole video ad.
How should brands utilize Instagram story ads?
- Help in brand and product awareness
Brands who are launching a new product or stepping into a new market can use the Instagram story ads to reach potential customers. This helps the audience to understand the products and services offered by your brand.
- Use this platform to announce sales and special events
Social media is famous for marketing. If any brand has a special event or sales coming up, they can show it via Instagram story ads. Brands can also attach a call to action, such as swipe up to their story ads, which will take them directly to the brand's website.
- Generate public conversation
By starting an online dialogue, brands can ask users to create and share their own content. In your ad, ask your viewers any question or start a challenge. This will help you generate audience engagement with your Instagram story ads.
- Share behind the scene moments.
Audience loves to know about what happens behind the scenes. Brands can take their audience for a tour behind the scene, and this will make the users feel the brand is accessible. Many big brands have done this, and it had a positive impact on their brand.
Tips to create the perfect Instagram story ads
- Generate a sense of exclusivity in your advertisement
Everyone likes to have something, which is exclusive and limited only to him or her. We tend to take things that are scarce as important and ignore those that are abundant. That is why you should opt for exclusivity in your advertisement.
- Think out of the box
People love unique things. Brands should take their time to think something, which is creative and unique for their Instagram story ads. Create something that does not look like an ad. Most of the time, they tend to attract the attention of the customers and leave a positive impact.
- Native ad creative
Brands should publish ads, which is similar to the organic stories that are posted by users. Make sure to create an ad that is suitable for vertical mode. For those who are opting for caption should not exceed 190 characters.