What Happens When You Earn a Top Spot on Google?
19:41 20 September 2019
We have noticed over the past few years that many new clients come to us wanting to succeed with search engine optimization (SEO) but aren’t clear on what that success should mean or look like. In other words, they have a sense that dominating their competitors on Google would be a good thing but can’t really explain how that would change their business in a specific way.
That’s problematic because succeeding in SEO takes a significant investment of time and money. If you aren’t sure what you’re going to get out of it in the end, then it’s going to be difficult to maintain the course. This is especially true near the beginning of the process when there is a lot of work to be done around keyword research and content creation that isn’t likely to pay off quickly.
If you’ve never had the experience of winning on Google than you might not be placing enough importance on your search engine optimization campaigns. With that in mind, let’s take a look at what happens once you earn a number of top positions on the world’s most popular search engine…
Traffic to Your Website Explodes
This is the most obvious change in benefit, but a lot of business owners underestimate the magnitude of change that occurs when you land at the top of the search listings for an important keyword. Numerous studies over the years have shown that the number one search result for a given term will receive around 33% of all clicks.
Stop and consider that for a moment, Google processes more than five billion search queries on an average day. Many thousands of those might pertain to your business or industry. Imagine getting a full third – or more – of those visits straight to your website. We would ask you to consider what that would mean for your bottom line, but you don’t have to because it leads us straight to our next point.
Leads, Sales, and Other Metrics Improve
When more targeted buyers who happen to be looking for your product or service find your website, then good things happen for your company. You generate more leads and sales online, customers walk into your retail locations, and telephone inquiries pick up.
It’s not hard to understand why. If you are currently converting a certain percentage of all website visits into sales opportunities, then sending ten times as many visitors to your website is likely to lead to a 10-fold increase in new leads or orders. You’re simply generating more opportunities then you were before. This isn’t a groundbreaking concept, of course, but a lot of business owners and executives never really stop to consider just how profitable an effective SEO campaign can turn out to be.
Your Other Marketing Channels Become More Effective
The simple math that stems from increased sales opportunities would be enough to convince most businesspeople to pursue search engine optimization, but the benefits don’t end there. More than eight out of every ten people will research products and services online before making a major buying decision. You probably do this yourself. The companies that own the top search positions are getting the most exposure, familiarity, and brand awareness.
That kind of visibility has spillover effects. It enhances your social media campaigns, and even helps you to attract attention through billboards, mailers, and radio advertisements. Because your target audience is more familiar with you, they become more responsive to your messaging. The bottom-line affect can be hard to measure, but that doesn’t mean it’s not substantial.
You Form Faster and Stronger Business Relationships
When you are easier to find on Google it isn’t only customers who come across your website. You’ll also start to get inquiries from potential vendors, job seekers, and others (like influencers and media professionals) who are interested in partnering with you or profiting from your expertise.
This can be great for the long-term health of your company. We all know it’s difficult to attract the most talented employees, much less to retain and replace them. Additionally, by getting access to new products and services that your competitors aren’t aware of, you can build structural advantages into your business plan. And of course, any sort of media or publicity is likely to benefit your bottom line.
The Cycle of Success Begins to Take Off
Here is one last point about search engine optimization success that a lot of business owners and marketers miss: the more profitable and effective you are, the more likely you are to continue to be profitable and effective. To put it another way, businesses with high Google rankings have both the energy and resources to keep experimenting with SEO, social media, and other marketing channels.
This is partly because they are making more sales and generating more revenue, of course. However, it’s also true that they understand the long-term value of these projects in a way that most of their colleagues and competitors don’t. As a result, they keep investing more time and money into the right ideas and see their results accelerate. It starts a positive feedback loop that keeps going and going indefinitely. That’s how the savviest companies gain (and keep) huge reputational advantages over everyone else.
How to Start Dominating Your Competitors on Google
A successful search engine optimization campaign doesn’t begin with hope. Instead, it starts with a decision to finally turn Google into a source of strength and revenue for your business.
Once you know what your goal is, the next step is to have a proven web design company audit your existing website. That way you can find strengths and weaknesses within your HTML, hosting package, and content.
And finally, you and your online marketing partner need to generate a plan of action that will help you attract the attention of search engine spiders and live customers alike. In other words, you need to get past ideas and into execution.
If that sounds like the kind of proven template you should be following in your business, we encourage you to contact Maxburst for a complimentary consultation and website review today!