What Is PPC And Who Uses It?
In the past few years, digital marketing has been adopted by every business or company regardless of its type or size.
11:29 16 December 2020
“Good Marketing makes the company look smart. Great Marketing makes the customer feel smart” Joebhai Chernov
No matter how excellent your product is, if it is not advertised properly, it is not going to give you the success you dream of.
With a drastic increase in the number of people using the internet, and a surge in the time we spend over the Internet, digital marketing can accomplish the task of advertising your product.
Digital Marketing, put simply, is the type of marketing that is done over electronic devices using the Internet. It may involve any of your smart gadgets such as your mobile phone, laptop/desktop, or any such device. It encompasses all marketing efforts made on digital media to promote your products and services.
There are many types of digital marketing methods such as SEO, PPC(Pay Per Click) marketing, content marketing, email marketing, social media marketing, search engine marketing, affiliate marketing, viral marketing, and more.
In this article, we will discuss the Pay Per Click method, and how beneficial it is to Learn Advanced PPC Advertising and make a career in this domain.
What is PPC?
We are surrounded by Digital Marketing in our routine as we spend most of our time on our smart gadgets. Of course, they have made us smart too. If you know something about Digital Marketing, you surely have heard about PPC or Pay Per Click model of Digital Marketing.
A model of Internet marketing pay-per-click is the model in which advertisers pay some specified fee each time one of their ads is visited or clicked. That means it’s a way of purchasing visits to your site instead of trying to earn them organically.
One of the most popular forms of PPC is Search Engine advertising. In this form advertisers bid for ad placement in a link sponsored by a search engine when someone searches on a keyword that is associated with their business offerings. Every time your ad is clicked, and the visitor reaches your website, you have to pay a small fee for that visit. Generally, it is very small compared to the business it gives you. If you are using Google as the preferred search engine, you’ll have to use its advertising system called Google Ads (formerly called Google Adwords) for PPC marketing.
When done right, PPC is incredibly valuable for businesses and brands who wish to grow and earn profits, regardless of its size or type.
Benefits of using PPC
There are many potential benefits of PPC, or more prominently Google Ads or Bing Ads. it has a major, positive impact on businesses or brands. You may lose out on valuable traffic or revenues if you are not using PPC for your business.
Some benefits of PPC are:
- PPC contributes to business objectives
The most powerful benefit of PPC is that it can help you in achieving huge business and marketing goals. These objectives may range from high-level exposure of brands or hot lead on eCommerce sales. Moreover, PPC campaigns can be set up effectively irrespective of the set of predefined goals.
It can create a path where awareness leads to making customers.
- Quick Entry
A little optimization is required to enter into PPC and you can easily come up along with your competitors. It allows you to cast a wider net to get new customers.
- PPC is measurable
PPC advertisement is measurable and trackable. You need to use it in combination with Google Analytics.
- Budget Flexibility
It lets you set your own ad budgets and bids and choose what you can spend.
- PPC works flawlessly with other marketing channels
PPC contributes to the overall search engine marketing campaigns.
- There are incredible options for targeting keywords via text ads, focusing on specific audiences, or running ads through remarketing based on their past history.
Who should use PPC?
The five traits of businesses that find PPC as a great form of marketing are mentioned below.
- High Customer Lifetime Values
This form is ideal for dentists, doctors, physicians, colleges and online degree programs, cable and internet providers, or utilities such as subscription-based software.
- Hard-to-find Products
You can be a good candidate for PPC if you have the products that are usually difficult to find in supermarkets. Some rare products are generally searched on search engines as they aren’t easily available in physical stores. That’s where PPC can be of great help.
- Seasonal or event-based value
Some businesses that use PPC for seasonal or event-based value are florists, specific costumes, gift baskets, and wedding registries.
- Diverse Array of Products
Long-tail keywords or dynamic insertion are a great help to retailers like Amazon and many others. This is because in a single ad you can show a diverse array of products giving customers a rough idea of what all you can provide.
- High Margins
Sometimes your business needs higher margins rather than lifetime values. PPC is great for this too. Home Appliances that may include mattresses or dishwashers; computer equipment such as routers, printers; repair jobs, lawsuits, cars, etc. Using PPC in these cases is good because people generally don’t wish to spend a lot of their money on repairs or lawsuits (because expenses are really high for these).
There is aggressive competition among brands to take the highest share of traffic when someone types the keyword related to the product they offer. As such, PPC will continue to gain traction and it would ultimately be beneficial for professionals embarking on a career as PPC Specialist. Taking a PPC training course online is the best way to get started in this field. You’ll get to learn everything from scratch, know about the latest trends, how Google Adwords is used for PPC marketing, and much more. In fact, employers value those candidates who take up PPC training and get certified, making you more employable. A reliable training course would also give you practical exposure by letting you work on industry-oriented projects related to PPC. so explore your options today and take your career ahead.